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COVERGIRL Instant Cheekbones Contouring Blush Purely Plum 220

Curated from 91 real Reddit conversations

Refreshed on: December 23, 2024

COVERGIRL Instant Cheekbones Contouring Blush Purely Plum 220

Brand: COVERGIRL

Price: $5

Snoop Score:

3.8

Sentiment

7.5

Popularity

7.7

Technical

1.2

Buy on Amazon for $5 See All Blush Reviews

As an Amazon Associate, I earn from qualifying purchases.

Snoop's Take

COVERGIRL Instant Cheekbones Contouring Blush Purely Plum 220 is a weightless, sheer matte powder blush designed to deliver a natural yet enhanced flush with a built-in SPF 20 and antioxidant protection. It glides on effortlessly to mimic your natural cheekbones while offering buildable intensity for a customizable look. User sentiment is a mixed bag with a generally positive tilt. Many reviewers rave about its buildable pigment and forgiving application, with one user exclaiming, “I finally don't need to think about blush anymore!! Just slap this one on and go about my day.” Others celebrate its cool toned shades and affordability despite a few grievances about its scent and occasional warm application tones. The discourse reveals a product that resonates well with its core audience, particularly those with oily or olive skin tones. Overall, the product is recommended within its category as it offers a blend of affordability, performance, and ethical considerations, earning high marks from loyal fans despite minor critiques.

Not for you? Check out our other rated Blush

I think this is great for people with oily skin!
Positive Feedback

The blush especially made me look like a literal clown.
Negative Feedback

3.8

COVERGIRL Instant Cheekbones Contouring Blush Purely Plum 220

Buy on Amazon for $5

Everyday Wear

1 / 10

Special Occasions

1 / 10

Photo Ready

1 / 10

Layering

1 / 10

See how this compares to all Blush

What it does well!

Key strengths users can’t stop talking about.

Great color for oily skin

“I think this is great for people with oily skin!”➕

“It sounds amazing for someone like me with oily, cool/neutral skin.”➕

Nice muted contour shades from drugstore brands

“Some lovely muted contours in here.”➕

“Still nice to see, though!”➕

“Nude Flush looks pretty!”➕

Excitement for cool toned shades

“Finally some cool toned pinks 👏🏽 my olive self is so excited for the purple cream blush.”➕

“i am *impressed* 👏🤩”➕

Desire for additional shades

“Ok I need the nude flush shade!”➕

Great buildable pigment that stays on all day

“Both of these are pressed powder and have great, buildable pigment that stays on all day, even on my oily skin.”➕

Soft and easy to apply

“The Cheekers blushes (powder) by cover girl are nice and soft and pretty much impossible to mess up.”➕

Forgiving application with powder blush

“For me, powder is best - it's the most forgiving application.”➕

Great for olive skin tones

“I finally don't need to think about blush anymore!! Just slap this one on and go about my day.”➕

“It was such a flattering color!!!”➕

Long-lasting color

“True plum is amazing too”➕

Cult classic product

“The fact that they've been making it for decades proves it's a really good product !!!”➕

Affordable price with good quality

“Drugstore makeup brands are underrated! I love Cover Girl, Revlon, and L'Oreal.”➕

Soft Sable is a flattering color

“Soft Sable was perfect!”➕

Affordable and accessible for beginners

“Like many people mentioned teenage girls normally started off on this makeup because it was affordable and easy to purchase.”➕

“It was always a drugstore, reasonably priced makeup brand but still was incredibly well known.”➕

Some users still love CoverGirl products

“Not gonna lie, I honestly still love some CoverGirl makeup.”➕

Nostalgic connection to past products

“I remember the day I discovered powder foundation!!! My skin is too dry to wear anything like that now, but the ease with which it applied was a dream come true for me!”➕

“I think it's too dark for me now, but it's so nostalgic to look at it in my collection.”➕

Beautiful shades

“These blushes are so beautiful!! I can’t believe more people don’t talk about them!!”➕

Cruelty-free product

“the only cruelty free drugstore blush that complements my skin perfectly!”➕

Nostalgic scent

“The smell is really nostalgic for me!”➕

Excitement about cruelty-free status

“Guess who RAN to the store the minute CG announced they went cruelty-free?! I missed it so, and I’m so happy to have it back— it truly is the best!!!”➕

Favorite blush for many users

“I’ve gone through probably dozens of these!! Tried other blushes but I always come back to this one.”➕

Product lasts a long time

“Seems like years and I use it almost everyday!”➕

“that stuff definitely lasts!”➕

Where it needs some work!

Areas to watch—feedback on possible improvements.

Blush appears warm on application

“The blush especially made me look like a literal clown.”➕

“i wouldn’t say the blush is warm at all, looking at it here.”➕

Warm tones in medium deep shade

“that medium deep shade looks waaaarm for a contour”➕

Blush has a strong scent

“It has that Noxzema smell like the classic CoverGirl foundations do.”➕

“when I used that blush in high school it was very strongly scented.”➕

“I don’t mind the scent though 😊”➕

Discontinued product lines

“Covergirl has discontinued these and the 3 pan Instant Cheekbones blushes.”➕

Foundations oxidize to orange

“they make me look like a carrot.”➕

“I look like an oompa loompa by noon.”➕

“being orange is not.”➕

“it turns on me😂”➕

Compare On All Talked About Dimensions

Product Name	Price	Score	See Details	Buy Now
Milani Baked Blush - Dolce Pink	$7	8.8	Details	Buy
Rimmel London Maxi - 003 Wild Card Blush Powder	$4	8.7	Details	Buy
NYX PROFESSIONAL MAKEUP Buttermelt Powder Blush - Butta Together	$9	8.6	Details	Buy
e.l.f. Camo Liquid Blush Dusty Rosé	$7	7.8	Details	Buy
wet n wild Color Icon Blush - Pinch Me Pink	$3	7.2	Details	Buy
e.l.f. Primer-Infused Matte Blush	$7	7.0	Details	Buy
L'OREAL PARIS True Match Super-Blendable Blush - Spiced Plum	$9	6.9	Details	Buy
Physicians Formula Powder Palette Multi-Colored Blush Powder Blushing Rose	$11	6.6	Details	Buy
SHEGLAM Color Bloom Dayglow Liquid Blush - Love Cake	$6	6.3	Details	Buy
Lancôme Blush Subtil Powder Blush 373 APLUM	$34	6.1	Details	Buy
e.l.f. Cosmetics Powder Blush Palette, Four Blush Shades for Light	$7	5.9	Details	Buy
Saie Dew Blush - Lightweight Liquid Blush	$26	5.6	Details	Buy
L'Oreal Paris True Match Super-Blendable Powder Blush Tender Rose	$9	5.3	Details	Buy
Revolution Beauty London Revolution, Blusher Reloaded	$6	5.0	Details	Buy
COVERGIRL Cheekers Blendable Powder Blush Rock 'n Rose	$4	4.9	Details	Buy
Juvia's Place Blushed Duo Blush Volume4	$18	4.8	Details	Buy
MAYBELLINE Fit Me Blush, Nude	$5	4.0	Details	Buy
REVLON Revlon Powder Blush Face Makeup 003 Mauvelous	$6	3.9	Details	Buy
COVERGIRL Instant Cheekbones Contouring Blush Purely Plum 220	$5	3.8	Details	Buy
Physicians Formula Butter Believe It Blush Makeup Powder	$9	3.6	Details	Buy
SHEGLAM Color Bloom Liquid Blush Makeup for Cheeks Matte Finish - Devoted	$5	3.5	Details	Buy
Physicians Formula Murumuru Strawberry Jam Blush	$10	3.4	Details	Buy
LAURA GELLER NEW YORK Baked Blush-n-Brighten Marbleized Blush for Cheeks - Sunlit Rose	$26	2.4	Details	Buy

Core Power Plays

The specs and strengths that make it shine.

Color perception varies by skin tone

“they’re really cool toned on me!”➕

“It really just depends on a lot of factors if a color will appear cool on your particular skin.”➕

“I honestly think that blush is a super pretty colour.”➕

Excitement about trying different shades

“Oh need to try this”➕

“The sweet violet looks nice”➕

Recommendations for various blush formulas

“i always want to find a good blush but i don’t know what drugstore brands are good or how to find a flattering shade.”➕

“I've had three different colors and they're easy to use, blendable, and well pigmented.”➕

Discussion on blush color preferences

“But hey, it works.”➕

Discussion about product packaging and scent

“The little ones are little, I wanted better packaging and more formula.”➕

Excitement for true cool toned liquid contour

“finally a true cool toned liquid contour!!! lol”➕

Discussion about powder blush formulas

“I thought it would *italicize* the word "powder" so people don't accidentally post about creams.”➕

“Maybe cliché, but I really like my Clinique Cheek Pop.”➕

“Clinique Cheek Pops - my favorite blush formula (of any type), this baked gelee is blendable, buildable, and gives a softly luminous skinlike finish.”➕

“Hands down my favorite formula is the MAC Sheertone blushes.”➕

Discussion about vegan and cruelty-free blush alternatives

“So far, only Covergirl's Instant Cheekbones Contouring Blush **does not give me a reaction.**”➕

“Shiro's blushes are vegan, so they don't have carmine in them.”➕

“in my experience they're usually pretty responsive to questions.”➕

“Little Sparrow Cosmetics (though the Etsy store front is closed until next week).”➕

Hidden Hero Hacks

Unexpected tricks and side‑door uses you’ll love.

Discussion about re-pressing blush powder

“Thats awesome! Have you ever repressed the powder to the middle of the pan? It makes it easier to use up.”➕

Buyer’s Cheat Sheet

What to check before you click ‘Add to Cart.’

Recommendation of color theory resources

“I know I had quite a few lightbulb moments watching her videos.”➕

Excitement about trying the blush

“I’m super excited for it! It looks like it would be a very flattering color for fair skin.”➕

Affordable alternative to high-end brands

“Looks very similar to Huda’s blushes but more affordable.”➕

“Looks like a Haus Labs dupe.”➕

Discussion about places to shop

“Weightless balm is ultra-blendable, buildable and glides on effortlessly.”➕

Link to a resource for blush recommendations

“My fav blushes are from milani, but i found this thread, it has amazing list of blushes.”➕

Searching for alternatives to discontinued blush

“This husband needs help finding a replacement blush his wife: Cover Girl Wild Raspberry Cheekers.”➕

“This color was a knock off of NARS "Crazed" blush.”➕

“NYX sweet cheeks in red riot might be similar.”➕

Discussion about affordable dupes in the market

“they continue to release great affordable dupes!”➕

“Elf is dominating the game in my eyes.”➕

Cautionary Callouts

Know the pitfalls before they catch you off guard.

Reminiscing about past favorite blushes

“I wore Soft Sable back in the 90s - 😱”➕

Discussion about the evolution of drugstore makeup

“now I know its kind of just regarded as cheaper, not super high quality makeup.”➕

“It wasn’t the cheap brand it was the cool brand of the time because there wasn’t anything else.”➕

Discussion about drugstore brands

“Since CoverGirl is a "drugstore brand", you may want to ask r/drugstoreMUA too!”➕

Shift in blush usage due to climate change

“I have discovered blush! It's a whole new adventure!”➕

Reminder about posting rules and guidelines

“Posts should be as descriptive and factual as reasonably possible.”➕