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e.l.f. Power Grip Primer Gel-Based Face Primer

Curated from 104 real Reddit conversations

Refreshed on: March 25, 2025

e.l.f. Power Grip Primer Gel-Based Face Primer

Brand: e.l.f.
Price: $10
Snoop Score:
6.6
Sentiment
5.3
Popularity
5.6
Technical
7.6

Snoop's Take

e.l.f. Power Grip Primer is a gel-based, hydrating face primer designed to smooth skin and grip makeup in place for a flawless finish. It works to prepare your skin by moisturizing and creating a natural, even base for makeup application. Customer sentiment is divided, with many users lauding its affordability and effectiveness, as one user noted, “I really love the elf grip primer,” while a significant number of voices criticize its tendency to separate or enhance imperfections. Feedback ranges from glowing endorsements for long-lasting wear to concerns about cakey appearance and issues when used with silicone-based products. Overall, while the primer is celebrated for its value and hydrating credentials, the mixed performance means that it is recommended primarily for users whose makeup routine aligns with its strengths and who don’t mix disparate formulation types.

Not for you? Check out our other rated Foundation Primers

I switched to ELF and it works exactly the same but at a fraction of the price.

Positive Feedback

I swear to bob that it actually enhances pores and wrinkles and creases.

Negative Feedback
Product
6.6
e.l.f. Power Grip Primer Gel-Based Face Primer
Daily Makeup Routine
5 / 10
Special Occasions
5 / 10
Sensitive & Acne-Prone Skin
9 / 10
Anti-Aging Support
5 / 10
See how this compares to all Foundation Primers

What it does well!

Key strengths users can’t stop talking about.
Affordable alternative for long-lasting makeup
I switched to ELF and it works exactly the same but at a fraction of the price.
That setting spray is the star of the show honestly.
I really love the elf grip primer.
Works well with water-based foundations
In my opinion when it comes to using moisturizer, I have to pick one or the other.
Effective for long-lasting makeup
i see tons of girls saying that elf power grip primer is the key to a good long lasting base.
So far this technique has worked well for me, I live in a hot/humid climate and I have dehydrated skin.
Hydrating and effective for dry skin
Very sticky and holds on to makeup really well (also kind of has a soothing sensation on the skin lol).
Helps makeup stay in place for oily skin
this primer helps my make up stay in place really well 😊
Creates a smooth and glowy base
It make my skin look smooth and glowy!
Effective for blurring imperfections
I think the elf blurs better, even.
Affordable brand with good value
The ladies at beauty news break down why the elf primer isnt a scam.
Elf is such an affordable brand, I truly can’t understand why anyone would think a tiny $6-$10 bottle of primer would last* a year.
Affordable compared to high-end primers
ELF is still at the bottom of the price list, though it feels like ELF is trying to pull a fast one anyway.
not only is the actual product only $6 for something comparable to high end.
Good value for the price
the tube looks so small is that it gets pushed up each time it's used.
Effective performance similar to high-end brands
But I've always found ELF products to be awesome.
Works well initially with certain foundations
at first it worked so well, no separation or anything, but then after using it for a few more times, i found that i separated my foundation so bad.
it still looked better than other products I've used, didn't looked gross/cakey, even after enduring outdoor activities and sweat.
Works well with silicone-based foundations
Works well with its matching silicon primer.
Does not cause issues with matte foundations
I use the 24 hr matte foundation with it and haven’t ran into any issues I noticed.
Affordable price point
i'm not sure whether this foundation is water or silicone based but i've heard you're not suppsoed to mix silicone products with water based products.

Where it needs some work!

Areas to watch—feedback on possible improvements.
Enhances pores, wrinkles, and creases
I swear to bob that it actually enhances pores and wrinkles and creases.
Makes makeup look patchy
It made my makeup look SO patchy.
Sticky and difficult to blend foundation
It just doesn't seem to work for me.
Does not mix well with silicone-based foundations
it does not mix good with silicon based products 😭 i used it with the fit me foundation and it separated and pulled SOOO bad
NO it separates so bad makes your skin break out do not mix, my advice :)
Can cause cakiness and flakiness
it does get a little cakey/flakey in some spots, mainly between my eyebrows.
Feels greasy on the face
I don't like them because they make my face feel greasy.
Doesn't extend makeup wear time
it seems to make my makeup last for a shorter amount of time than it lasts with no primer.
Can cause breakouts for sensitive skin
Wow. I guess this product is a no go for sensitive skin.
I have had zero acne for over 1 year. Used this two days in a row this week and now have acne on my forehead.
Not suitable for very sensitive skin
I do think that this is a fairly safe line of primers for ppl with sensitive skin.
Misleading packaging regarding product volume
the packaging is, as another poster put it, designed to look more generous than it actually is.
Separates with silicone-based foundations
No the primer is water based and the foundation is silicone, they’ll separate.
Can cause creasing under eyes
I applied the Winky Lux concealer and a little of the beauty bakerie powder and my concealer stayed looking the same (no creasing) the entire day!
Elf power grip ended up creasing and making my under eyes look drier.
Can separate makeup when used with water-based products
I’ve been using it and wondered why my makeup looks so bad & separating.
Mixing water and silicone-based products can lead to clumping
The reason people suggest not mixing water and silicone or oil based products is because they can clump up.

Compare On All Talked About Dimensions

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9.3
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MAYBELLINE Facestudio Master Prime Primer MakeupMAYBELLINE Facestudio Master Prime Primer Makeup$10
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LAURA GELLER NEW YORK Spackle Primer - HydrateLAURA GELLER NEW YORK Spackle Primer - Hydrate$21
7.9
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e.l.f. Mineral Infused Face Primer, Largee.l.f. Mineral Infused Face Primer, Large$9
6.9
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Generic Hydrating Pore-Reducing Makeup Base Primer LotionGeneric Hydrating Pore-Reducing Makeup Base Primer Lotion$10
6.9
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Generic Hydrating Face Primer – Smoothing Makeup Base & Pore MinimizerGeneric Hydrating Face Primer – Smoothing Makeup Base & Pore Minimizer$9
6.7
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e.l.f. Power Grip Primer Gel-Based Face Primere.l.f. Power Grip Primer Gel-Based Face Primer$10
6.6
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e.l.f. Poreless Face Primere.l.f. Poreless Face Primer$7
5.3
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Rimmel London Stay Matte - 003 - PrimerRimmel London Stay Matte - 003 - Primer$5
5.2
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Generic I-l Makiage Pore-Blurring Smoothing PrimerGeneric I-l Makiage Pore-Blurring Smoothing Primer$43
3.9
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e.l.f. Hydrating Face Primere.l.f. Hydrating Face Primer$8
3.6
DetailsBuy
Generic Makeup Base Highlighting Primer, Natural Tint, Hydrating Poreless Face Makeup, 32mlGeneric Makeup Base Highlighting Primer, Natural Tint, Hydrating Poreless Face Makeup, 32ml$31
3.1
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Generic Invisible Pore Primer StickGeneric Invisible Pore Primer Stick$8
3.1
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Generic One Size by Patrick Starrr - Secure The Blur Makeup Magnet PrimerGeneric One Size by Patrick Starrr - Secure The Blur Makeup Magnet Primer$37
2.8
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Generic Beccą Ever Matte Poreless Priming Perfector Makeup Foundation PrimerGeneric Beccą Ever Matte Poreless Priming Perfector Makeup Foundation Primer$68
2.5
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Generic Iba Photo Perfect HD Face Primer Transparent 35gGeneric Iba Photo Perfect HD Face Primer Transparent 35g$33
2.4
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Generic NC Power of Blur PrimerGeneric NC Power of Blur Primer$30
1.2
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Core Power Plays

The specs and strengths that make it shine.
Some users appreciate the compilation of products based on their base types.
FYI, I threw together [this spreadsheet of silicone- or water-based primers/foundation/BB cream/conc
THIS IS INCREDIBLE! Thank you!
none of the primers or powders i use are drugstore but my sprays are! my favorite primer for longev
Discussions on specific product ingredients and their effects on skin.
this is really helpful - but, I still don't understand how to find a moisturizer.
I am in the minority in this foundation was HORRIBLE on my skin.
Need to warm up the primer before application
I also have to warm up the primer between my fingers before applying otherwise rubbing it in directly will cause it to pill with other products.
Importance of matching primer ingredients with foundation
make sure all your ingredients match up.
Discussion about past reviews and packaging changes
She should just own up to being wrong instead of blaming people calling her out on new packaging.
I hope she had ill intentions because the alternative is a profound level of incompetence at work.
So much foolishness it's astounding. Fake news is right.

Hidden Hero Hacks

Unexpected tricks and side‑door uses you’ll love.
Users discuss the importance of layering products for better results
yes layering it is the key !!!
Users discuss switching between different ELF primers
I've tried the hydrating and it's okay, but I agree a little 'wet' for me, so I wanted to switch things up.
Curiosity about using primer for eyeshadow
Could it work for eyeshadow too?

Buyer’s Cheat Sheet

What to check before you click ‘Add to Cart.’
Users find it challenging to match primers and foundations based on formulation types.
you don't know how many ingredients lists I went through to find that! I swear unicorns are easier to find!
I had such an issue with this because I found out it was water based.
this list is a godsend!
Already bought it but just wondering.
Some users express confusion about identifying silicone-based products.
I'm confused, isn't Benefit's The Big Easy Liquid To Powder SPF 35 Foundation Silicone based?
I tried it with the Too Faced Primed and Poreless Pure primer, which is silicone based, and they didn't blend well.
What is at Sephora that you’d compare it most closely to?
Debate on best primer and foundation combinations
what’s the best primer/foundation combo to grip that shit all night?
Discussion of different foundations that work well with the primer
But what I always use now is the Elf Halo Glow. It’s a lot more thin/sheer but it gives a nice glow and base.
Discussion on compatibility of primers with different foundation types
Commenting because I heard it was good for combo skin (specifically the T-zone) but I'm an Estee Lauder foundation fanatic.
I ended up foregoing primer at all 😩
Best application techniques involve patting and warming product
Your fingers help to warm it and patting it helps it adhere to your skin.
Which is why I don’t reach for it lol.
I had a week of trial and error with the Milk Hydro Grip where it just refused to work, until I patted it and let it dry.
Users recommend the Elf putty primer for this CC cream.
it’s the best primer I’ve ever used, and I’ve tried most of them!!
I would try the Elf putty primer! It’s raved about and supposedly a “dupe” for the Tatcha primer.
Comparison of e.l.f. to other brands
Elf over younique any day.
Frequent discussions on product size and value perceptions
It's still an excellent value.
I was going to try their foundation once, but it was the same price as other drug store foundations but half the amount.
Users comparing ELF products with other brands
Does exactly what it's supposed to!
Discussion on foundation compatibility with primers
water based works with water based and silicon based works with silicon based!

Cautionary Callouts

Know the pitfalls before they catch you off guard.
Discussion on allergic reactions and skin sensitivity
There aren't any comedogenic ingredients on the list so it seems like you may have had an allergic reaction, even though you don't have sensitive skin.
Users discuss struggles with concealer creasing
I was curious about using a primer I'll try the power grip thank you!!!

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