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ILIA - Limitless Lash Mascara

Curated from 99 real Reddit conversations

Refreshed on: February 21, 2025

ILIA - Limitless Lash Mascara

Brand: ILIA

Price: $29

Snoop Score:

7.5

Sentiment

7.5

Popularity

7.6

Technical

7.5

Buy on Amazon for $29 See All Mascara Reviews

As an Amazon Associate, I earn from qualifying purchases.

Snoop's Take

ILIA - Limitless Lash Mascara is a clean, non-toxic mascara designed to lengthen, lift, and separate lashes while nourishing them with conditioning ingredients. The formula is lightweight, flake- and smudge-resistant, and ophthalmologist-tested, making it a go-to option for sensitive eyes. Consumer chatter is as polarized as it is passionate – one reviewer sums it up by stating, 'I love the ilia wand,' while another warns, 'it smells really bad - best I can describe it is a very strong rubbery smell.' Many applaud its effective separation and natural lash enhancement, but the persistent complaint about its odor and occasional irritation keeps the debate lively. The consensus underscores exceptional performance for most while reminding potential buyers of the smell and sensitivity issues some have encountered. Overall, ILIA Limitless Lash Mascara is a solid option if you value natural-looking, clump-free lashes and have sensitive eyes, though be prepared to invest in proper trial before falling in love with it completely.

Not for you? Check out our other rated Mascara

Mascara is amazing!
Positive Feedback

I found it smudgey, maybe it improved.
Negative Feedback

7.5

ILIA - Limitless Lash Mascara

Buy on Amazon for $29

Everyday Enhancement

8 / 10

Dramatic Evening Look

8 / 10

Sensitive Eye Care

8 / 10

Weather Resistant

8 / 10

See how this compares to all Mascara

What it does well!

Key strengths users can’t stop talking about.

Mascara is effective and loved

“Mascara is amazing!”➕

“I do really like their mascara.”➕

“I swear by ilia mascara.”➕

Good for sensitive eyes

“Ilia Mascara Smell I just bought another ilia mascara and it has a weird smell. I don’t know if I sh”➕

“Ilia is the only mascara i can use without issues.”➕

Effective at separating lashes without irritation

“I like how it separates the lashes and doesn’t irritate my eyes.”➕

“It’s one of my favorite mascaras, both the white tube and the tan tube.”➕

Users love the ILIA wand

“I love the ilia wand.”➕

“Same I love that wand !!”➕

ILIA formula is highly regarded

“I don’t know if I just love the ilia formula too much.”➕

Precise wand for easy application

“What I love about the Ilia mascara is: **Precise wand**: I really cannot handle a bulky or goopy wand.”➕

Effective at preventing smudging in heat

“Surprisingly there was no smudging even in the heat of summer.”➕

Users find the mascara effective and love it

“So far I really like it but the smell is soo strong and almost intolerable.”➕

“It's my favourite mascara!”➕

Users appreciate how the mascara applies and looks

“i wanted to love it so bad but it always gives me a terrible headache that lasts for days.”➕

“Honestly I love it!”➕

Recommended for sensitive eyes

“My doctor recommended this brand because it does not contain any nasty chemicals that hurt our eyes.”➕

Effective for length without clumping

“I love Ilia Limitless Lash mascara.”➕

“This is THE mascara for length and no clumps.”➕

“It really is!! It kind of reminds me of glossier lash slick but better.”➕

Good technique for application

“if you only apply the mascara to the tips of your lashes (not from the root) they will stay up all day.”➕

“I like doing that technique on days where I don’t want to wear make up but just a little mascara to look awake!”➕

Users love the ILIA mascara for its effectiveness.

“I love it, however the price isn’t great.”➕

“I love how the brush looks and think it would be perfect for what I want, separated natural looking lashes, but the price is steep.”➕

Provides a natural lash look

“the ilia mascara for me personally gives a nice natural lash, it darkens and lengthens nicely but it always winds up smudging on my undereye.”➕

Effective at adding length and volume

“It made my lashes curl, add length and volume, with no clumps and it lasted all day, no flaking no irritation.”➕

Users prefer mini sizes to avoid drying and clumping

“I prefer using mini mascaras because you can finish them before they start to dry out.”➕

“My $40 full size mascaras seem to dry out sooner than they should.”➕

“Full sized mascara seems unnecessary unless you wear it every day.”➕

Lengthens lashes effectively

“it’s my holy grail. lengthens, and doesn’t look clumpy at all and doesn’t smudge.”➕

“I got it in sample size and fell in love and is now my HG!”➕

Doesn't clump

“Yes! It is my regular go to, no clumping a more natural look.”➕

Effective for lightweight, feathery lashes

“The ilia mascara has a stiff rubber brush with two sides and the formula is thin and perfect for lightweight long feathery lashes.”➕

“The ilia mascara is great!! It’s buildable and really holds a curl well (which my eyelashes are nonexistent without).”➕

Users love the ILIA mascara

“LOVE ilia mascara! That’s all I use!”➕

Where it needs some work!

Areas to watch—feedback on possible improvements.

May smudge for some users

“I found it smudgey, maybe it improved.”➕

Awful smell reported

“the smell is terrible.”➕

“Yeah it didn’t use to smell and then something changed it’s awful now.”➕

Strong and unpleasant smell reported

“I’d had a couple of drinks and had to look around my house thinking I’d accidentally lit something on fire 😂”➕

“It smells *really* bad - best I can describe it is a very strong rubbery smell.”➕

“It's rancid.”➕

“Please return that and don’t try to wear it.”➕

Causes stinging and irritation for some users

“I love it but it really stings if my eyes water.”➕

“It made my eyes feel like they were burning.”➕

“I really like how this mascara applies & looks but I find if I wear it too long...my eyes start watering and itching.”➕

“i loved the way it looked and applied but i did notice that my eyes would burn and itch too.”➕

Some users will not repurchase

“Yeah hated it, had to return it.”➕

Mascara smudges for some users

“the ilia mascara also smudges like crazy for me after a couple hours”➕

Flakes during removal, causing irritation

“it would flake in my eye and I would have to carefully remove all the residue from my eyeball and lower lashline.”➕

Causes allergic reactions for some users

“But I had a terrible reaction to this. My eyes were red and watered for over an hour and I had to take a Benadryl.”➕

“within 2 hours now I have red, itchy eyes and swollen cheeks.”➕

“I just realized TODAY it is almost for sure due to the Ilia mascara.”➕

“I started to tear up. Pretty much immediately I felt an insane burning sensation in my eyes.”➕

Compare On All Talked About Dimensions

Product Name	Price	Score	See Details	Buy Now
MAYBELLINE Lash Sensational Washable Mascara	$9	8.9	Details	Buy
MAYBELLINE Volum' Express Colossal Washable Mascara Makeup	$7	8.2	Details	Buy
L'Oréal Paris Makeup Telescopic Original Lengthening Mascara	$9	8.0	Details	Buy
Too Faced Better Than Sex Volumizing Mascara by Too Faced	$29	7.8	Details	Buy
L'Oreal Paris Makeup Voluminous Original Volume Building Waterproof Mascara	$7	7.8	Details	Buy
essence \| Lash Princess False Lash Waterproof Mascara	$4	7.7	Details	Buy
ILIA - Limitless Lash Mascara	$29	7.5	Details	Buy
MAYBELLINE Great Lash Washable Mascara Makeup	$4	7.3	Details	Buy
MAYBELLINE Full 'N Soft Waterproof Mascara, Very Black, 1 Count	$7	7.3	Details	Buy
MAYBELLINE Volum' Express The Rocket Volumizing Mascara, Blackest Black	$7	6.5	Details	Buy
COVERGIRL Lash Blast Volume Mascara, Brown	$8	6.2	Details	Buy
L’Oréal Paris Makeup Voluminous Mascara Original	$7	6.1	Details	Buy
essence Lash Princess Sculpted Volume Mascara	$4	5.7	Details	Buy
essence \| Lash Princess Curl & Volume Mascara	$4	5.7	Details	Buy
Almay Mascara, Thickening, Volume & Length Eye Makeup 402 Black	$4	5.7	Details	Buy
essence \| Lash Without Limits Extreme Lengthening & Volume Mascara	$4	5.0	Details	Buy
L’Oréal Paris Makeup Voluminous Original Mascara, Black, 0.28 Fl Oz	$8	4.9	Details	Buy
L'OREAL PARIS Makeup Original Telescopic Lengthening Mascara	$9	4.9	Details	Buy
essence \| Lash Princess False Lash Effect Mascara	$4	4.8	Details	Buy
tarte tartelette tubing mascara - black - full size	$27	4.4	Details	Buy
tarte maneater mascara - Black - full size by tarte	$27	4.4	Details	Buy
L'OREAL PARIS Makeup Voluminous Original Curved Brush Mascara	$7	4.3	Details	Buy
MAYBELLINE Volum' Express The Falsies Waterproof Mascara	$6	4.1	Details	Buy
MAYBELLINE Volum' Express The Falsies Washable Fiber Mascara	$6	3.8	Details	Buy
MAYBELLINE Lash Discovery Mini-Brush Waterproof Mascara, Very Black	$7	3.5	Details	Buy
Honest Beauty 2-in-1 Extreme Length Clean Mascara + Lash Primer	$19	3.1	Details	Buy
L'Oreal Paris Voluminous Lash Paradise Waterproof Mascara, Blackest Black	$8	2.6	Details	Buy
L'Oreal Paris Makeup Voluminous Lash Paradise Mascara	$9	2.5	Details	Buy

Buyer’s Cheat Sheet

What to check before you click ‘Add to Cart.’

Inquiry about product effectiveness for dramatic vs natural results

“Which of their mascaras is everyone referring to?”➕

Discussion on alternatives to tubing mascara

“Tubing mascara is the best mascara, I use the tarte tubing mascara and it’s great on my lashes.”➕

“Try a tubing mascara. They come off by soaking in water, so there’s no pulling.”➕

Inquiry about alternatives to ILIA brown mascara

“YVES SAINT LAURENT Lash Clash Extreme Volume Mascara.”➕

“Drugstore brands for brown mascara!”➕

Discussion on drugstore alternatives to ILIA

“I also like Ilia.”➕

“I really dislike volumising mascaras, all I really want it so make my existing lashes stand out but still look themselves and this does the trick beautifully.”➕

“It does a great job of separating and defining my lashes without weighing them down.”➕

“It ticks the rest of your boxes including being light and feathery and works with one coat.”➕

Discussion on when mascara is considered empty

“This is probably like worlds dumbest question but how do you know when mascara is empty?”➕

“You know it’s done when you try to apply the mascara to your lashes and little to no mascara gets deposited on your lash.”➕

Discussion about finding cruelty-free mascara alternatives

“Cruelty free really rerouted my routine and I still haven’t found substitutes for everything 😩”➕

Inquiry about safe mascara for MGD

“I've been avoiding any eye makeup for a while because everything just makes my eyes feel like death.”➕

Discussion on alternatives to ILIA mascara

“I like the way my lashes look with these.”➕

“IDK but I haven't worn any in 3 months!”➕

“I actually been wanting to buy another mascara and was intrigued by Ilia’s, so that’s great to hear!”➕

“it's decent for the price and doesn't irritate my eyes buuut not very high performance.”➕

Comparison with other brands and formulations

“my lashes hold a curl now and I have no flakes or smudging under my eyes at the end of the day—truly a game changer.”➕

Discussion on preferences for mini versus full-size mascaras

“Best non-tubing I've used so far is Clinique High Impact.”➕

“For something a little more slick, Kiko Milano's Luxurious Lashes (Waterproof) is my go-to.”➕

“I actually prefer the sample size too faced better than sex mascara because I feel the mascara dries out very quickly.”➕

Cautionary Callouts

Know the pitfalls before they catch you off guard.

Discussion about potential allergens in the mascara

“I think it has honey which can cause reactions in people?”➕