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PURITO Cica Clearing BB Cream #13 Neutral Ivory

Curated from 112 real Reddit conversations

Refreshed on: February 27, 2025

PURITO Cica Clearing BB Cream #13 Neutral Ivory

Brand: PURITO
Price: $12
Snoop Score:
6.3
Sentiment
6.2
Popularity
5.7
Technical
6.5

Snoop's Take

PURITO Cica Clearing BB Cream #13 Neutral Ivory is a vegan, cruelty-free BB cream designed to provide both makeup and skincare benefits in one lightweight formula. It offers light to buildable coverage with a dewy finish that helps even out the complexion while caring for sensitive skin. Consumer sentiment reveals a passionate community where many hail it as a holy grail product, with one user exclaiming, “It’s life changing. I bought multiples and am telling all my friends.” Reviewers applaud its blendability and natural finish, although debates persist over shade accuracy and occasional oxidation issues. Some complain about inappropriate undertones and issues with SPF instructions, but the majority lean towards enthusiastic support. Based on the feedback, this product is recommended for those seeking a multi-tasking BB cream that doubles as a skincare product, especially for individuals with muted or olive skin tones. However, potential buyers with very fair skin or specific shade requirements might want to consider the noted pitfalls before committing.

Not for you? Check out our other rated BB Creams

It’s one of my HG base products so I would love to know what others think of the new formula!!

Positive Feedback

Those look soooo dry.

Negative Feedback
Product
6.3
PURITO Cica Clearing BB Cream #13 Neutral Ivory
Daily Makeup Routine
6 / 10
Acne-Prone Skin
5 / 10
Outdoor Activities
4 / 10
Sensitive Skin Applications
9 / 10
See how this compares to all BB Creams

What it does well!

Key strengths users can’t stop talking about.
Highly regarded as a holy grail product
It’s one of my HG base products so I would love to know what others think of the new formula!!
Current favorite BB cream
I guess there's no other way to find my match.
But my current and fave is the Purito bb cream, so lovely on the skin.
Best match foundation for olive skin tones
Yes!! This is my best match foundation for sure
Yay! Skin twins? 👯‍♀️
Life-changing product
Yes! It’s life changing. I bought multiples and am telling all my friends.
Evens out complexion effectively
It evens out my complexion (NC20-25) so that the red and slightly darker tanned areas are muted.
It’s amazing and makes my skin look SO dewy!
Provides a dewy finish
LOOOOVEEEE, I got it a few weeks ago, shade 23 I am very olive and all foundations are either pink or orange on me.
Ideal for muted skin tones
Purito is for muted skin tones, which from your swatch it seems you run a more vibrant and even warm tone compared to the swatch itself.
I have quite muted colouring so that’s why it works for me.
Soft, dewy finish
I thought wow this looks perfect!
High coverage comparable to foundations
Highest coverage BB cream I know, higher than some foundations even.
Blendable with other products for enhanced results
I love mixing purito and missha to get the best of both worlds 😂.
Perfect shade match for olive skin tones
I’m an olive and this is the first and only foundation shade that has matched my skin!
Covers redness effectively
the only works for me.
That Purito BB Cream is soooo good!! It covers my redness really well and it stays on even after jogging.
Best color match for users
The Purito Cica Clearing BB Cream in Natural Beige 23 is the best color match I have ever found.
Comfortable wear compared to other brands
I actually prefer the Purito to both of these in terms of wear and comfort.
Excellent for dry skin with moisturizing properties
The formula is excellent for dry skin as it's very moisturizing and dewy, and has medium to full coverage.
Medium to full coverage
I don't love the formula, a bit too moisturising, better for dry skin imo.
Users appreciate the formula
I find it really full coverage and while 21 is nice and muted, it leans v pink on my skin.
Mixing shades can create better color matches
It's like almost perfect.
Good balance of yellow and peachy undertones in shade 13
#13 neutral ivory has got decent balance of yellow and peachy although no green whatsoever, might work for you :)
Amazing once it’s buffed in
amazing once it’s buffed in. HG base for me.
Looks nice after application
when you rub it in it gets lighter!? Literally looks grey when i swatch it, but when i finish application is looks nice.
Full coverage and hydrating
It’s full coverage, hydrating, blends easily & looks like skin.
Frankly, I love this stuff.
Recommended by influencers
Thanks for the swatches, I wanted to try this one because numerous times Taylor Wynn has recommended it.
Great match for medium warm skin tones
I was worried it'd be too gray, and for some reason this is not the case at all.
Delivers a natural finish
I like a very natural finish and this really delivers.
Lightweight and comfortable wear
I was shocked it was such a good shade match for very warm NC15 skin.
Great coverage for uneven skin
I can NEVER find a foundation that matches and gives that kind of coverage.
Coverage looks great!
Flawless finish
Wow. Looks flawlessly and great.
Excited to try buildable medium coverage
I'm excited to try it, glad to hear you can build it up to medium coverage!
User loves it and uses it almost daily
I still love it-it is what I use almost every day.
User appreciates lighter coverage option
Even though I love what I have, I would appreciate a lighter coverage option.
Excellent ingredient list for sensitive skin
I think this one has one of the best ingredient lists.
Purito is really nailing it on their sensitive skin products these days.

Where it needs some work!

Areas to watch—feedback on possible improvements.
BB creams appear dry
Those look soooo dry.
Shade range is problematic
This shade range .. unbelievable!
It's all so orangey. Where's the cool tones?
Product oxidizes poorly
It just oxidized badly.
I still remember the horror of coming home at age 15, looking in the mirror and seeing how orange my face looked.
New formula includes niacinamide, causing irritation for some users
This pisses me off, why does EVERYTHING have to have niacinamide in it these days?
One user experienced breakouts
Ironically, I also loved the consistency and how it wears, so it worked out.
Shade 21 is too pink for some users
I bought 21 and can confidently say….don’t lol. Quite pink.
Shade 13 is orange for fair or fair olive skin
do not try shade 13 if you’re very fair or fair olive. it was straight orange ☹️
Requires reapplication after several hours
Mejo hassle sakin.
Shade 21 pulls too pink
I'm frankly baffled and now questioning if maybe my skin is warmer than I thought.
I spoke with someone who also has that shade and it does seem to pull pink for some folks.
Comparison to Revlon Buff reveals significant color difference
Just swatched the Purito next to Revlon Buff and they're no where near dupes.
Oh wow the Purito is significantly grayer and has almost zero yellow compared to Revlon Buff!
Product no longer explicitly lists SPF protection
If this doesn't have any guarantee of sun protection anymore I would love other suggestions for fragrance free tinted bb cream/SPF.
But you’re right they’re not listing exactly what’s the protection? So weird.
Inconsistencies in shade matching
some of them make me look like an oompa lompa, some are too pink, some are alright.
Limited shade range
I'm praying for more shades and no gray-ness!! 🙏
May cause breakouts for some users
but mostly it made me break out :(
it made me break out :( I was so bummed out since I’ve heard many good things before.
Concerns about reef safety of ingredients
Ugh 🤦🏼‍♀️ got really excited until I realized this.
Breakouts from specific ingredients
I break out with horrible cystic acne and CCs on top of that after using anything with Octinoxate.

Compare On All Talked About Dimensions

Product NameImagePriceScoreCompareSee DetailsBuy Now
Erborian BB Cream with Ginseng, Fair (Clair)Erborian BB Cream with Ginseng, Fair (Clair)$25
8.5
DetailsBuy
Dr.Jart+ Premium BB Tinted Moisturizer with SPF 40Dr.Jart+ Premium BB Tinted Moisturizer with SPF 40$48
8.2
DetailsBuy
L'OREAL PARIS Studio Secrets Magic BB Cream, LightL'OREAL PARIS Studio Secrets Magic BB Cream, Light$9
7.4
DetailsBuy
MISSHA M Perfect Cover BB Cream No.25 Warm BeigeMISSHA M Perfect Cover BB Cream No.25 Warm Beige$11
7.2
DetailsBuy
MAYBELLINE Dream Pure Skin Clearing BB CreamMAYBELLINE Dream Pure Skin Clearing BB Cream$8
7.1
DetailsBuy
LUusmm BB Blur Tinted Moisturizer SPF 30LUusmm BB Blur Tinted Moisturizer SPF 30$12
7.0
DetailsBuy
MISSHA M Perfect Cover BB Cream No.23 Natural BeigeMISSHA M Perfect Cover BB Cream No.23 Natural Beige$9
6.6
DetailsBuy
pūrlisse Ageless Glow Serum BB Cream SPF 40 - Light Mediumpūrlisse Ageless Glow Serum BB Cream SPF 40 - Light Medium$39
6.5
DetailsBuy
PURITO Cica Clearing BB Cream #13 Neutral IvoryPURITO Cica Clearing BB Cream #13 Neutral Ivory$12
6.3
DetailsBuy
Garnier Miracle Skin Perfector BB Cream medium up to 24-hour hydrationGarnier Miracle Skin Perfector BB Cream medium up to 24-hour hydration$12
5.5
DetailsBuy
MAYBELLINE Dream Fresh Skin Hydrating BB CreamMAYBELLINE Dream Fresh Skin Hydrating BB Cream$7
5.3
DetailsBuy
COVERGIRL Smoothers Lightweight BB CreamCOVERGIRL Smoothers Lightweight BB Cream$6
5.2
DetailsBuy
COVERGIRL Clean Matte BB CreamCOVERGIRL Clean Matte BB Cream$7
4.5
DetailsBuy
Andalou Naturals Perfecting BB Beauty BalmAndalou Naturals Perfecting BB Beauty Balm$14
3.9
DetailsBuy
Pond's BB+ Cream, Instant Spot Coverage + Natural GlowPond's BB+ Cream, Instant Spot Coverage + Natural Glow$6
3.7
DetailsBuy
MISSHA M Perfect Cover BB Cream No.13 Bright BeigeMISSHA M Perfect Cover BB Cream No.13 Bright Beige$9
3.7
DetailsBuy
Physicians Formula Super BB Cream All in 1 Tinted Beauty BalmPhysicians Formula Super BB Cream All in 1 Tinted Beauty Balm$16
3.3
DetailsBuy
Burt's Bees BB Cream With SPF 15, MediumBurt's Bees BB Cream With SPF 15, Medium$14
1.6
DetailsBuy

Core Power Plays

The specs and strengths that make it shine.
Users share experiences with various BB creams
I'm the type of person who sticks to products that I like, so this is perfect.
It's just so easy to use and to blend with the fingers.
Curiosity about differences in formulations
Maybe I’ll give it a try!
Curiosity about texture and comparison with Snail BB cream
I think the cica is perhaps a bit thicker?

Hidden Hero Hacks

Unexpected tricks and side‑door uses you’ll love.
Discussion about maximizing product usage
Have you cut the bottom of the tube to really get the rest out?
Discussion about blending with other products for better results
This was so helpful! I also enjoy undetectable makeup so I will definitely check this one out!

Buyer’s Cheat Sheet

What to check before you click ‘Add to Cart.’
Curiosity about differences in reformulated product
I wonder if anyone tried it and if it’s any different from the original.
Curiosity about reformulation
The original was my all time HG, I've just run out, and just discovered it's been reformulated.
Discussion about shade matching challenges
I now embrace my gray-green alien skin, and one stripe of Purito/Missha 23 on my jaw disappears like water.
Oh, I am an undead yellow olive - I look pretty neutral but I have a yellow-grey cast to my skin which is why I love the Purito and Missha creams so much.
I need a solid foundation for an upcoming wedding and as much as I love my Purito, I need something just a bit more but finding my shade in anything is just so dang hard.
Discussion about shade matching with Korean brands
Korean shades tend to be a lot more consistent between brands - try a 23 from another brand, in other words.
It’s weird bc the depth is similar to 6 (very yellow) but 10 is way more muted.
Reminder about proper cleansing for BB creams
The shade looks good! Sadly can't help with duping it but I got reminded about Korean bb creams needing to be removed with extra care.
Discussion on primer and setting powder compatibility
I’m hopeful this foundation will give me a good color match but I don’t want to ruin my impression of it by using incompatible products or not applying it right!
Curiosity about swatching under different lighting
Swatched on unprimed skin in front of the window with natural lighting on a cloudy day.
Discussion about swatches and shade matching
I liked it, but didn’t find enough of an immediate difference between it and snail to change.
Thanks so much for the swatches. I'm hoping my #23 will match me now!

Cautionary Callouts

Know the pitfalls before they catch you off guard.
Nostalgic feelings towards older foundations
Idk I loved that stuff! Lol.
Comparisons to older products
Little less jaundice-y than Youniques offerings, but I can see the similarity.
Nostalgic feelings for the original
Not sure what the new one is like but the old one is 😍
Concerns about misleading SPF labeling on makeup
SPF labeling on make-up has always been misleading, especially as no one wears enough of it to actually get that number.
User confusion about ingredient presence
Am I blind?

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