hello Epic Whitening Charcoal Fluoride Free Toothpaste

Curated from 86 real Reddit conversations

Refreshed on: March 2, 2025

hello Epic Whitening Charcoal Fluoride Free Toothpaste

Brand: hello
Price: $5
Snoop Score:
2.8
Sentiment
5.4
Popularity
7.5
Technical
0.4

Snoop's Take

hello Epic Whitening Charcoal Fluoride Free Toothpaste is a vegan, activated charcoal toothpaste designed to naturally whiten teeth and maintain oral hygiene without the use of fluoride or harsh chemicals. It promises to remove surface stains and plaque safely while featuring a fresh mint flavor that leaves your mouth feeling clean. Consumer sentiment is as mixed as a modern art piece: while many users rave that 'Hello toothpaste is great! I feel like my whole world has changed,' others grumble about overwhelming mint and even question the reformulation that lowered fluoride content. Feedback highlights include endorsements for its SLS-free formula, which appeals especially to those with sensitivities, alongside complaints about film buildup and issues with plaque control. One user noted, 'I noticed a difference in my teeth within days of starting to use it,' underscoring the whitening benefit in a sea of debate. In conclusion, if you prioritize natural ingredients and a fluoride-free formula, this toothpaste is a recommended option despite its polarizing flavor and occasional performance concerns. Its blend of benefits and drawbacks ensures that only the most discerning users will appreciate its quirks within the competitive whitening category.

Not for you? Check out our other rated Toothpaste

I love Hello Toothpaste and have been using it for years because it doesn’t contain SLS, which I’m allergic to.

Positive Feedback

it was the only time I’ve had issues with plaque. Switched back to Toms and no more issues.

Negative Feedback
Product
2.8
hello Epic Whitening Charcoal Fluoride Free Toothpaste
Daily Oral Hygiene
0 / 10
Teeth Whitening
0 / 10
Sensitive Teeth Care
0 / 10
Natural Oral Care
0 / 10
See how this compares to all Toothpaste

What it does well!

Key strengths users can’t stop talking about.
SLS free formula is beneficial for those with allergies
I love Hello Toothpaste and have been using it for years because it doesn’t contain SLS, which I’m allergic to.
Been using this for years because my little one is allergic to SLS and now it benefits me!
Hello toothpaste is great! I feel like my whole world has changed.
the thing that makes toothpaste foam like crazy and can irritate your mouth if its sensitive.
Effective for individuals with sensitivity issues
I can definitely tell a difference. My tongue doesn't seemed as sore or inflamed.
Pleasant flavor enhances brushing experience
My 2 yo loves the strawberry flavor!
I really like it.
I’m looking forward to switching back to the charcoal when its gone.
Leaves my teeth feeling very clean.
Effective whitening capability
I noticed a difference in my teeth within days of starting to use it.
Love it! Def recommend.
Hands down, my fav CF toothpaste!
The whitening effect is very noticeable imo.
Safe for sensitive teeth
I have extremely sensitive teeth and have used the hello charcoal toothpaste for almost a year now with no issue!
SLS free formula helps prevent canker sores
I found out that SLS triggers canker sores for me.
Effective for sensitive teeth
The sensitive one works just as well as my prescription toothpaste though! And it tastes better!

Where it needs some work!

Areas to watch—feedback on possible improvements.
Issues with plaque compared to other brands
it was the only time I’ve had issues with plaque. Switched back to Toms and no more issues.
Concerns about cruelty-free status due to parent company
Hello like TOM is also owned by a parent company that isn't cruelty-free, so some people who shop cruelty-free may want to avoid Hello too.
Recent reformulation has altered product experience
They may as well have stopped selling the original one at that point, because it's a completely different experience for me.
Concerns about parent company's cruelty-free status
It's another example of large corporations buying out smaller brands that corner a niche to use them for profit.
Ugh, this stuff feels so unavoidable sometimes.
Concerns about lawsuits related to tooth damage
There’s a lot of lawsuits to Hello toothpaste for the charcoal toothpaste for contributing to decaying teeth, damage enamel and gums.
There’s a lot of lawsuits to Hello toothpaste for the charcoal toothpaste for contributing to decaying teeth, damage enamel and gums.
Doesn't foam up like regular toothpaste
it doesn't foam up like regular toothpaste, it might just be me, but that was the one thing I noticed.
Leaves a film on teeth after several uses
It’s one of those that leaves a film on your teeth after several brushings.

Compare On All Talked About Dimensions

Product NameImagePriceScoreCompareSee DetailsBuy Now
Colgate Optic White Stain Fighter Whitening ToothpasteColgate Optic White Stain Fighter Whitening Toothpaste$3
7.3
DetailsBuy
Crest 3D White Advanced Luminous Mint Toothpaste by CrestCrest 3D White Advanced Luminous Mint Toothpaste by Crest$14
6.9
DetailsBuy
Colgate Baking Soda & Peroxide Toothpaste - Brisk MintColgate Baking Soda & Peroxide Toothpaste - Brisk Mint$4
6.7
DetailsBuy
Colgate Cavity Protection Regular Fluoride Toothpaste, White, 6 ozColgate Cavity Protection Regular Fluoride Toothpaste, White, 6 oz$1
6.2
DetailsBuy
Crest 3D White Advanced Teeth Whitening Toothpaste, Radiant MintCrest 3D White Advanced Teeth Whitening Toothpaste, Radiant Mint$8
6.0
DetailsBuy
Crest Whitening Plus Scope, Complete Active Fresh + Whitening ToothpasteCrest Whitening Plus Scope, Complete Active Fresh + Whitening Toothpaste$10
5.9
DetailsBuy
Colgate Cavity Protection Toothpaste with Fluoride, Great Regular FlavorColgate Cavity Protection Toothpaste with Fluoride, Great Regular Flavor$9
5.6
DetailsBuy
Sensodyne Pronamel Intensive Enamel Repair ToothpasteSensodyne Pronamel Intensive Enamel Repair Toothpaste$6
5.4
DetailsBuy
Crest + Scope Whitening Toothpaste Pack of 3Crest + Scope Whitening Toothpaste Pack of 3$8
5.3
DetailsBuy
Sensodyne Fresh Mint Sensitive Toothpaste, Pack of 2Sensodyne Fresh Mint Sensitive Toothpaste, Pack of 2$12
5.3
DetailsBuy
hello Hello Antiplaque Toothpastehello Hello Antiplaque Toothpaste$13
5.0
DetailsBuy
Tom's of Maine Fluoride-Free Antiplaque & Whitening Natural ToothpasteTom's of Maine Fluoride-Free Antiplaque & Whitening Natural Toothpaste$11
4.7
DetailsBuy
Arm & Hammer Advance White Toothpaste, Clean Mint FlavorArm & Hammer Advance White Toothpaste, Clean Mint Flavor$15
4.7
DetailsBuy
Sensodyne Repair and Protect Whitening ToothpasteSensodyne Repair and Protect Whitening Toothpaste$22
4.5
DetailsBuy
Aquafresh Cavity Protection Fluoride Toothpaste for Healthy Gums and Strong TeethAquafresh Cavity Protection Fluoride Toothpaste for Healthy Gums and Strong Teeth$2
4.0
DetailsBuy
Sensodyne Clinical White Toothpaste Clinically Proven Whitening for Sensitive TeethSensodyne Clinical White Toothpaste Clinically Proven Whitening for Sensitive Teeth$8
3.8
DetailsBuy
Crest Pro-Health Advanced Antibacterial Protection Toothpaste - Pack of 4Crest Pro-Health Advanced Antibacterial Protection Toothpaste - Pack of 4$14
3.7
DetailsBuy
Crest Pro-Health Advanced Deep Clean Mint Toothpaste, 2 CountCrest Pro-Health Advanced Deep Clean Mint Toothpaste, 2 Count$6
3.3
DetailsBuy
Sensodyne Rapid Relief Sensitive Toothpaste 3.4ozSensodyne Rapid Relief Sensitive Toothpaste 3.4oz$6
3.1
DetailsBuy
hello Epic Whitening Charcoal Fluoride Free Toothpastehello Epic Whitening Charcoal Fluoride Free Toothpaste$5
2.8
DetailsBuy
Sensodyne Extra Whitening Sensitive Teeth and Cavity Prevention Whitening ToothpasteSensodyne Extra Whitening Sensitive Teeth and Cavity Prevention Whitening Toothpaste$18
2.7
DetailsBuy
Sensodyne Sensitivity & Gum Sensitive Toothpaste for GingivitisSensodyne Sensitivity & Gum Sensitive Toothpaste for Gingivitis$17
2.6
DetailsBuy
Crest Pro-Health Advanced Gum Protection ToothpasteCrest Pro-Health Advanced Gum Protection Toothpaste$4
2.2
DetailsBuy

Core Power Plays

The specs and strengths that make it shine.
Mention of alternative flavors and brands
They finally have a new line of toothpastes...I haven't tried them yet as I still have some Cinnamon toothpaste... but maybe?
Discussion about toothpaste alternatives
Has anyone tried this brand before?

Hidden Hero Hacks

Unexpected tricks and side‑door uses you’ll love.
Discussion on alternatives to flavored toothpaste for kids
Flavored toothpaste is not good for the teeth. It takes some time for the kids to get used to it but it is better in the long run.

Buyer’s Cheat Sheet

What to check before you click ‘Add to Cart.’
Advice about seeking professional dental opinions
Thank you for seeking advice from r/askdentists. **Please note that a response does not constitute a
At this age, it's about getting them to brush their teeth and understanding how to do it correctly.
Concerns about finding non-minty alternatives
Are they still minty though? My partner has a great aversion to mint and his oral health is suffering for it.
Discussion about various toothpaste brands for kids
What do most of you use for kids toothpaste? With the variety of brands available in the market, wha
My daughter was getting canker sores and after we switched to this kind she stopped getting them.
We go in sequence of brush teeth, put on clothes, style hair- that way if they are messy with toothp
Kinder karex, its a hydroxyapatite toothpaste.
Discussion about sensory issues with mint toothpaste
I love how it tastes but hate how it feels in my mouth, so it is a sensory thing for me.
Concerns about kids accepting mint toothpaste
I don’t really know how clean their teeth are getting with the other toothpastes, but they have great dental check-ups.
They had that nasty, fuzzy feeling like after you drink a soda.
Request for sample sizes from toothpaste companies
Sincerely, this mom with 6 rejected flavors of tubes 🙄
please also stock the full size toothpaste so I don’t have to spend $20 to get a tube online.
Advice about consulting dentists for toothpaste recommendations
Awesome!! Thank you. I’ll call my dentist tomorrow and see if they will prescribe it.
Requests for good whitening toothpaste recommendations.
I’ll take any good whitening toothpaste recommendations right here!
Discussion on transitioning from traditional to vegan toothpaste
I'm at least happy that I was able to make it a week without feeling pain (traditional toothpaste is usually painful on first contact).

Cautionary Callouts

Know the pitfalls before they catch you off guard.
Informative responses regarding toothpaste safety.
The responses here have been very informative.
Concerns about xylitol and its health effects
Xylitol is known to us because it's actually good for your teeth. Unfortunately, studies have shown that it's not good for your heart, so don't swallow it!
Concerns about activated charcoal affecting medication absorption
you need to be careful with activated charcoal if youre on any medication, as it might absorb some of it
This includes hormonal birth control!! I know that's implied, but I was specifically warned against charcoal by my obgyn
Dentists recommend avoiding non-fluoridated toothpaste.
Do not use non-fluoridated toothpaste. Do not use charcoal toothpaste.
Discussion about effectiveness for sensitive teeth
Is it safe for sensitive teeth?
I haven't had any problems.

You May Also Like

Explore more Categories
Powered Toothbrushes & Accessories
Top Powered Toothbrush Accessories for Superior Oral Care
Top Powered Toothbrush Accessories for Superior Oral Care
Whitening Kits
Teeth Whitening Kits: Brighten Your Smile at Home
Teeth Whitening Kits: Brighten Your Smile at Home
Toothbrush Sanitizers
Top Toothbrush Sanitizers for Clean Oral Care
Top Toothbrush Sanitizers for Clean Oral Care