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wet n wild Color Icon Kohl Eyeliner Pencil - Baby's Got Black

Curated from 86 real Reddit conversations

Refreshed on: January 17, 2025

wet n wild Color Icon Kohl Eyeliner Pencil - Baby's Got Black

Brand: wet n wild

Price: $0

Snoop Score:

6.1

Sentiment

6.2

Popularity

7.3

Technical

5.6

Buy on Amazon for $0 See All Eyeliner Reviews

As an Amazon Associate, I earn from qualifying purchases.

Snoop's Take

The wet n wild Color Icon Kohl Eyeliner Pencil is a budget-friendly, cruelty-free eyeliner designed to deliver rich, hyper-pigmented color with a smooth, creamy application. It creates precise, defined lines that suit everyday wear as well as special events. Consumer sentiment is a mixed bag: many users praise its longwear performance and affordability, with one reviewer exclaiming, “I’ve worn them for 13+ hours with no budging,” while others bemoan issues with the cap and drying out of the product. Some users even compare it favorably against high-end alternatives, though a few criticisms about formulation changes and transfer issues persist. Overall, despite some practical annoyances, this eyeliner is recommended for anyone looking for a high-impact look at a very low price, particularly if you can overlook minor design flaws in favor of performance.

Not for you? Check out our other rated Eyeliner

wet n' wild is the goat for daily wear and to carry around in my purse on a night out, where I worry I might lose an expensive product.
Positive Feedback

It’s like the spring keeps causing the cap to go flying.
Negative Feedback

6.1

wet n wild Color Icon Kohl Eyeliner Pencil - Baby's Got Black

Buy on Amazon for $0

Everyday Wear

4 / 10

Special Events

4 / 10

Active Lifestyles

4 / 10

Quick Application & Touch-Ups

1 / 10

See how this compares to all Eyeliner

What it does well!

Key strengths users can’t stop talking about.

Affordable price for quality products

“wet n' wild is the goat for daily wear and to carry around in my purse on a night out, where I worry I might lose an expensive product.”➕

“it’s nice to hear they’re making good product!”➕

“It’s my favorite eyeliner but the cap is facing this problem causing the eyeliner to dry.”➕

Long-wearing and solid performance

“they are SOLID”➕

Affordable price for quality product

“honestly kinda impressed, and i know for a fact this pencil is gonna last me a longggg time 😅”➕

“They are one of the only brand, aside from essence and la girl, LA colors, that kept their prices low”➕

“wet n wild is my favorite of the absolute cheap drugstore makeup”➕

“I like using wet and wild products !”➕

Smooth application with eyeshadow primer

“This forms a less oily base for it.”➕

“long time user of this liner and had to use eyeshadow primer with every use.”➕

“this solves my issue too.”➕

Affordable price for a good eyeliner

“i’m hoping there’s a ds alternative that preforms similarly.”➕

Works well with other products to enhance performance

“if I apply black eyeshadow on top while it's still a little wet, this doesn't happen.”➕

“Using urban decay original eyeshadow primer potion does wonders.”➕

“with this primer nothing moves.”➕

Great performance for a low price

“I’ve worn them for 13+ hours with no budging. I’m done paying $20+ for smashbox, KVD and UD ✨”➕

“Wet and wild absolutely slaps”➕

Long-lasting wear without smudging

“I second wet n wild breakup proof eyeliner.”➕

Rich hyper-pigmented color

“I really like it and reach for it at least once a week.”➕

“all the shades are very pigmented.”➕

Holy grail liner that outperforms high-end products

“My holy grail liner tbh. It out performs every high end liner I've tried.”➕

Long-lasting performance that stays on forever

“Yes! I preach Wet and Wild Breakup Proof. It stays on forever.”➕

Brand loyalty and satisfaction with Wet n Wild products

“Hell yeah Wet n wild I swear over half of my makeup is from them 😅”➕

Precise application with controlled product release

“Overall, I like this eyeliner! It has a very precise application with the brush tip and releases a controlled amount of product.”➕

Daily go-to eyeliner for many users

“OMG I LOVE THIS LINER!!!! My go to every day!!!!”➕

Precise application with a good brush

“The brush makes very precise lines and once it dries it doesn't smudge at all.”➕

Affordable price for a drugstore eyeliner

“It’s my go to drugstore eyeliner, it’s so cheap!”➕

Achieves sharp winged liner

“I appreciate, nay, LOVE any product that helps me achieve a winged liner that is sharp enough to cut somebody.”➕

Good pigmentation for beginners

“I thought it was pretty good for beginners.”➕

Great color payoff and smudge-proof performance

“Black as black can be, and fairly smudgeproof.”➕

“The mega liner stays really well with a great color payoff.”➕

Long-lasting performance when used as a base

“I just love that it STAYS PUT.”➕

Where it needs some work!

Areas to watch—feedback on possible improvements.

Cap frequently pops off causing product to dry out

“It’s like the spring keeps causing the cap to go flying.”➕

“I've been putting a rubber band around it.”➕

“Yes my cap pops off and it also dries out fast.”➕

“now this is my third time purchasing it and the lid was opened this morning.”➕

Dries out quickly after a few uses

“reacts to oils in skin & skincare products (and therefore bleeds & comes off really easy)”➕

“Girl!! This never use to happen I think they messed with the formula!!”➕

Product doesn't hold up well on waterline

“Don’t think it would hold up long. Hate to say it but this product sucks in my opinion.”➕

Comparison to NYX shows it might not be as black

“So far, I like NYX better. It seems to be blacker, go over shimmers better, etc.”➕

Issues with transfer for hooded eyes

“I have hooded eyes and had issues with transfer.”➕

Allergic reactions to ingredients

“Just awful quality all around.”➕

Allergic reactions to Wet n Wild products

“I really like the dark brown color, how it applies, and the matte finish but obviously I can't use it anymore.”➕

“omg this hurts my heart because Wet n Wild MegaLiner (black) is my favorite eyeliner I've been using it for so long.”➕

Dries slowly and can smudge easily

“I HATE that H2O liner! It's the worst I've ever had.”➕

Poor performance compared to other Wet n Wild liners

“DIFFERENT GOSH DARNIT.”➕

Compare On All Talked About Dimensions

Product Name	Price	Score	See Details	Buy Now
wet n wild Mega Last Breakup Proof Retractable Eyeliner - Black	$2	8.2	Details	Buy
MAYBELLINE Unstoppable Waterproof Mechanical Black Eyeliner Pencil	$6	7.8	Details	Buy
L'Oreal Paris Makeup Infallible Never Fail Original Mechanical Pencil Eyeliner	$7	7.7	Details	Buy
e.l.f. Expert Liquid Liner	$5	7.6	Details	Buy
COVERGIRL Perfect Point Plus Liquid Eyeliner, Black Onyx	$6	7.1	Details	Buy
REVLON ColorStay Pencil Eyeliner	$7	7.0	Details	Buy
MAYBELLINE Hyper Easy Liquid Pen No-Skip Eyeliner	$8	7.0	Details	Buy
e.l.f. No Budge Retractable Eyeliner, Black	$5	6.8	Details	Buy
COVERGIRL Perfect Point Plus Eyeliner Pencil, Black Onyx	$6	6.8	Details	Buy
L'Oreal Paris Infallible Grip Mechanical Gel Eyeliner Pencil Brown Denim	$6	6.7	Details	Buy
wet n wild Mega Last Breakup Proof Retractable Eyeliner	$2	6.5	Details	Buy
Too Faced Better Than Sex Easy Glide Waterproof Eyeliner	$26	6.5	Details	Buy
NYX PROFESSIONAL MAKEUP Vivid Rich Mechanical Eye Pencil	$5	6.4	Details	Buy
MAYBELLINE Master Precise Skinny Gel Eyeliner Pencil, Defining Black	$8	6.2	Details	Buy
wet n wild Color Icon Kohl Eyeliner Pencil - Baby's Got Black	$0	6.1	Details	Buy
NYX PROFESSIONAL MAKEUP Epic Ink Liner, Waterproof Liquid Eyeliner - Brown, Vegan Formula	$9	5.9	Details	Buy
Rimmel London Scandaleyes Waterproof Gel Pencil Eyeliner 001 Black	$4	5.5	Details	Buy
MAYBELLINE Maybelline New York Define-A-Line Eyeliner, Ebony Black, 0.01 Ounce	$6	5.4	Details	Buy
L'Oreal Paris Lineur Intense Brush Tip Liquid Eyeliner Black	$8	4.7	Details	Buy
Almay All-Day Eyeliner Pencil, Brown Topaz	$6	4.6	Details	Buy
e.l.f. Liquid Eyeliner, Jet Black	$3	4.6	Details	Buy
L'Oréal Paris Makeup Infallible Super Slim Liquid Eyeliner	$7	4.2	Details	Buy
MAYBELLINE Tattoo Studio Automatic Gel Pencil Waterproof Eyeliner	$7	4.1	Details	Buy
MAYBELLINE New York Hyper Easy Liquid Pen No-Skip Waterproof Eyeliner, Pitch Brown	$8	3.9	Details	Buy
MAYBELLINE New York Makeup Eyestudio Lasting Drama Gel Eye Liner, Blackest Black	$8	3.9	Details	Buy
MAYBELLINE Unstoppable Waterproof Mechanical Brown Eyeliner Pencil	$6	3.7	Details	Buy
COVERGIRL Ink It By Perfect Point Plus Waterproof Eyeliner	$14	3.5	Details	Buy
e.l.f. Eyeliner Pen with FeltTip Applicator, Black	$3	3.1	Details	Buy
MAYBELLINE Define-A-Line Eyeliner, Brownish Black	$5	2.9	Details	Buy
Physicians Formula Eye Booster Super Slim Liquid Eyeliner - Ultra Black	$8	2.9	Details	Buy

Hidden Hero Hacks

Unexpected tricks and side‑door uses you’ll love.

Variety of methods shared for keeping eyeliner in place

“I don’t love the Too Faced primer anymore either, I swear I think the formula is different than it was a decade ago!”➕

“the only thing is that with the wet n wild one, you have to blend it in really quick cuz it dries really fast.”➕

Discussion on multi-stick versatility

“I think this would probably be best for adding color to your lid!”➕

“I'd assume it's for lips and cheeks.”➕

Buyer’s Cheat Sheet

What to check before you click ‘Add to Cart.’

Discussion on alternatives for oily skin

“It’s the liner. Find the L’Oréal Paris Infallible Grip liner… you’ll thank me.”➕

“I find the maybelline tattoo studio Smokey eyeliner really stays on all day to where it’s hard to get off with makeup remover.”➕

Discussion on alternatives to expensive brands

“best cheapie eyeliners? bought a couple LA girl eyeliners at the dollar store and they were a total bust.”➕

Discussion on alternatives for better waterline performance

“I struggle with eyeliners staying in my waterline so I should definitely give the retractable liner a try👀.”➕

“Can you clarify? Which product works best on waterline?”➕

“It’s the eyeliner above except in a retractable pencil form.”➕

Layering with other brands for optimal results

“That one is holy grail. I was a sobbing mess yesterday for TWO hours and it BARELY moved.”➕

Discussion on affordable alternatives to high-end eyeliners

“I'm always wanting to try more affordable options.”➕

Discussion about including Wet n Wild eyeliners in shopping list

“adds Wet n Wild kohl eyeliners to her shopping list”➕

Discussion on comparison to other brands

“How would you compare to stilas felt tip eyeliner?”➕

Discussion on drugstore alternatives for sensitive skin

“[Sephora liquid eyeliner](https://www.google.com/search?q=nyc+liquid+eyeliner&biw=1312&bih=638&sourc”➕

“NYC (not NYX) liquid liner is amazing and it's only about $2.”➕

“Maybelline has some nice gel liners that dry matte.”➕

“Is it felt tip?”➕

Cautionary Callouts

Know the pitfalls before they catch you off guard.

Positive sentiment towards brand revival

“A better eyeliner is out there XOXOXO”➕