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e.l.f. Soft Glam Foundation, Medium Coverage, 21 Light Neutral

Curated from 92 real Reddit conversations

Refreshed on: March 17, 2025

e.l.f. Soft Glam Foundation, Medium Coverage, 21 Light Neutral

Brand: e.l.f.
Price: $8
Snoop Score:
7.5
Sentiment
6.7
Popularity
9.5
Technical
7.1

Snoop's Take

e.l.f. Soft Glam Foundation is a medium coverage, buildable, long-lasting liquid foundation designed to deliver a smooth, satin finish. It promises versatility across skin types with a formula enriched with hydrating ingredients while remaining vegan and cruelty free. Consumers have weighed in with a mix of enthusiasm and caution – one user even noted, “I love it so much! I’m actually about to get another one cause I’ve almost finished mine already,” while others complain about a cakey finish and poor shade matching. The dialogue highlights its buildable coverage and compatibility with primers, but also flags issues like oxidation and patchiness that some have experienced. Overall, while opinions are split, the consensus suggests that if you’re looking for an affordable, ethical option with decent performance in buildable coverage, this foundation is worth trying, albeit with a discerning eye toward your skin type and shade match.

Not for you? Check out our other rated Foundation

i HATE foundation it makes me look so bad, cakey, dry, and the least confident ever.

Positive Feedback

this foundation was HORRIBLE on my skin. Patchy, dry, matte.

Negative Feedback
Product
7.5
e.l.f. Soft Glam Foundation, Medium Coverage, 21 Light Neutral
Daily Wear
7 / 10
Special Occasions
7 / 10
Flawless Skin Tone
8 / 10
Customizable Coverage
7 / 10
See how this compares to all Foundation

What it does well!

Key strengths users can’t stop talking about.
Buildable coverage suitable for various skin types
i HATE foundation it makes me look so bad, cakey, dry, and the least confident ever.
i saw a girl who had almost the exact same skin type as me and it just did not look all that good even with a full face.
This formula is very buildable, with a lightweight medium to full coverage.
This formula is very buildable, with a lightweight medium to full coverage.
Breathable formula that doesn't clog pores
I don’t see the point in spending big dollars.
Buildable coverage suitable for oily skin
elf soft glam is my holy grail.
10000% recommend.
Works well with specific primers for longevity
I’ve been wanting to try the elf liquid poreless primer, I bet that would be nice with it!
Great foundation with a good shade match
I’ve heard good stuff about this foundation so I wanted to try it but I wanted to see the shades in person before buying.
I’d highly recommend!
Affordable and cruelty-free
Affordable, cruelty free, vegan, matches her skin perfectly.
Good shade match for users
It's now my non-waterproof go to!
I usually try to stay away from foundations from Elf because they run yellow on my skin.
That shade looks perfect for my skin tone.
Long-lasting wear
It holds up so nice after all day wear and the shade match is so much better than other foundations I've tried.
I love it so much! I’m actually about to get another one cause I’ve almost finished mine already.
Smooth finish with no caking
I think the ELF is much better.
Better shade match than competitors
I like the results I got with it.
Affordable price point
Only down sides I’ve heard of is that it oxidizes and is more on the yellow side. Is that true for y
Olive shades in Elf Soft Glam Satin foundation line I’m super new to foundation (have never worn it)
ELF vs Maybelline Which brand do you go for more?? I feel like these are the top two drugstore make
Elf, I started buying it when everything was $1.
Good shade match reported by users
I got 21 light neutral and it’s super orange.
I had this exact problem with 21 Light Neutral too!
Cruelty-free brand
me personally elf bc it’s cruelty free.
Elf has a lot of products I enjoy.
Variety of products available
I feel maybelline has really crept up in price so I’ve been leaning towards elf lately.
Positive experiences with recent releases
ELF is coming out with some great releases lately but I already have my go to’s.
Availability of olive shades
Crazy to finally see olive shades at the drugstore, especially something other than warm tan olive.
Works well with primer and fluffy brush application
Basically everything. It just looks patchy, uneven, and cakey no matter what I do.
it's my most favorite thing ever. Comes out very even for me and it lasts pretty well all day.
I use it with a fluffy brush to set other foundation.or on top of a good primer, especially a tinted one.
Provides even coverage when applied lightly
A lighter hand is the key. However, it does still apply a little cakey and leaves my skin really oily at the end of the day.
Can be used effectively as a setting powder
I use it to set foundation when I have acne to cover up, just use a small detail eyeshadow brush.
Effective as a body makeup for legs
I can’t stand the way it looks & feels on my face, but I discovered it works *wonders* on my early summer strawberry legs.

Where it needs some work!

Areas to watch—feedback on possible improvements.
Can appear patchy and dry for some users
this foundation was HORRIBLE on my skin. Patchy, dry, matte.
Specific shade is out of stock online
Unfortunately on the UK site her shade is out of stock :(.
Can appear cakey on some skin types
it oxidizes and same, I tried so many different methods but it just looks super cakey on my skin too :(.

Compare On All Talked About Dimensions

Product NameImagePriceScoreCompareSee DetailsBuy Now
COVERGIRL & Olay Simply Ageless 3-in-1 Liquid Foundation Natural BeigeCOVERGIRL & Olay Simply Ageless 3-in-1 Liquid Foundation Natural Beige$12
8.2
DetailsBuy
MAYBELLINE Maybelline Super Stay Lumi-Matte Foundation 220MAYBELLINE Maybelline Super Stay Lumi-Matte Foundation 220$11
8.0
DetailsBuy
MAYBELLINE Fit Me Matte + Poreless Liquid Oil-Free Foundation MakeupMAYBELLINE Fit Me Matte + Poreless Liquid Oil-Free Foundation Makeup$6
7.9
DetailsBuy
REVLON Revlon Liquid Foundation, ColorStay Face Makeup for Combination & Oily SkinREVLON Revlon Liquid Foundation, ColorStay Face Makeup for Combination & Oily Skin$11
7.9
DetailsBuy
Milani Conceal + Perfect Liquid Foundation - Light BeigeMilani Conceal + Perfect Liquid Foundation - Light Beige$9
7.6
DetailsBuy
e.l.f. Soft Glam Foundation, Medium Coverage, 21 Light Neutrale.l.f. Soft Glam Foundation, Medium Coverage, 21 Light Neutral$8
7.5
DetailsBuy
L'Oreal Paris True Match Super-Blendable Foundation, N3L'Oreal Paris True Match Super-Blendable Foundation, N3$9
7.0
DetailsBuy
L'Oreal Paris Makeup Infallible Up to 32 Hour Fresh Wear Foundation 411 Beige IvoryL'Oreal Paris Makeup Infallible Up to 32 Hour Fresh Wear Foundation 411 Beige Ivory$13
6.6
DetailsBuy
Meifen 2 Pack PHOERA FoundationMeifen 2 Pack PHOERA Foundation$14
6.5
DetailsBuy
wet n wild Photo Focus Matte Liquid Foundation Soft Beigewet n wild Photo Focus Matte Liquid Foundation Soft Beige$5
6.4
DetailsBuy
COVERGIRL Trublend Liquid Makeup Natural Ivory L3 1 Fl OzCOVERGIRL Trublend Liquid Makeup Natural Ivory L3 1 Fl Oz$9
5.9
DetailsBuy
e.l.f. Flawless Finish Foundatione.l.f. Flawless Finish Foundation$6
5.8
DetailsBuy
MAYBELLINE Super Stay Up to 24HR Skin TintMAYBELLINE Super Stay Up to 24HR Skin Tint$13
5.3
DetailsBuy
wet n wild Photo Focus Dewy Liquid Foundation Makeup Soft Beigewet n wild Photo Focus Dewy Liquid Foundation Makeup Soft Beige$5
5.1
DetailsBuy
Generic Beccą Cosmetics Radiant Skin Satin Finish Foundation Cafe 1.35 ozGeneric Beccą Cosmetics Radiant Skin Satin Finish Foundation Cafe 1.35 oz$34
5.0
DetailsBuy
Generic Ao-A Satin Drops MakeupGeneric Ao-A Satin Drops Makeup$24
4.8
DetailsBuy
Rimmel London Stay Matte Liquid Mousse - 091 Light IvoryRimmel London Stay Matte Liquid Mousse - 091 Light Ivory$3
4.2
DetailsBuy
Naxifaxl Compariston Foundation 4 In 1Naxifaxl Compariston Foundation 4 In 1$28
4.1
DetailsBuy
Generic S-erum Foundation for Face Makeup with SPF30+Generic S-erum Foundation for Face Makeup with SPF30+$29
3.4
DetailsBuy
Generic Tenddaily FoundationGeneric Tenddaily Foundation$9
2.4
DetailsBuy

Core Power Plays

The specs and strengths that make it shine.
Discussion about foundation types and their bases.
How to Tell If Your Foundation/Primer is Silicone, Water, or Oil-Based: A (Hopefully) Comprehensive
FYI, I threw together [this spreadsheet of silicone- or water-based primers/foundation/BB cream/conc
I'm hesitant to go in and mess with your awesome spreadsheet, but the MUFE HD primer should be liste
I added cc creams!
Discussion about foundation types and their bases
In my opinion the halo glow is sorta meant to be worn under your foundation as a glowy base.
Oh girl, even I, as someone who has oily skin struggle with matte foundations.
Discussion about favorite primers and powders
Glad to hear. I have the same skin type so definitely excited to try it now.
I love it.
Complimentary comments about the foundation's appearance
Glorious, glorious foundation mustache :)

Hidden Hero Hacks

Unexpected tricks and side‑door uses you’ll love.
Discussion about finding suitable white foundation options for stage use.
Thankfully, for the show I did this weekend, I was able to save myself with ELF camo concealer in white and it was p e r f e c t.
I just realized you said medium coverage lol.
I mix ben nye clown white with a regular foundation.
L.A. colors face primer in clear is actually a sheer-medium coverage white.
Discussion on different application techniques
I’m gonna try that and see if I get better results.

Buyer’s Cheat Sheet

What to check before you click ‘Add to Cart.’
Comparison to other high-end foundations
What is at Sephora that you’d compare it most closely to?
Discussions about availability in stores
This was an online only launch for Ulta.
i wanna try it so bad too
Discussion on finding replacement foundations
They are definitely cruelty free.
It has good reviews.
Excitement about trying the foundation
omg! I may need to try
Discussion about where to buy the foundation
It's getting tons of great reviews online but I can't find it in any drugstore or at Ulta/ Sephora.
The elf website?
The Walmart near me had plenty when I went on Sunday.
Sephora will never have elf. Just letting you know so you don’t waste the time or energy trying to find it there :)
Comparison between e.l.f. and Maybelline brands
Elf in the recent years, but my middle school and early highscool years were RULED my maybelline.
Discussion about previous brand loyalty
Now I only buy CF and have several e.l.f. products.
Discussion about product comparisons and expectations
is elf trying another dupe here orrr??
Aw man I was hoping it was a real skin tint/tinted moisturizer lol.
Discussion about finding a good foundation
I'm closing in on 60, and looking for more of a foundation that's good for combo skin with wrinkles!
It’s fabulous! it makes my skin look smooth, unblemished natural and its rather inexpensive.
I found them very drying and I actually have combination oily skin.
Discussion about matching foundation shades
You appear similar in color to me and those are my best matches for winter and summer respectively.
I luv it because it's good for covering my under eye hyperpigmentation.

Cautionary Callouts

Know the pitfalls before they catch you off guard.
Disappointment over discontinuation of a popular foundation
We understand that it is difficult when a favorite product will no longer be available, and we have noted your interest in this product for future development.
Aww ☹️ Thanks for the confirmation!
So sad! My sister and I just discovered this foundation and love it.
OMG! NOOO! Wow, I have an entire huge bag full of different foundations.

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