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wet n wild Photo Focus Dewy Liquid Foundation Makeup Soft Beige

Curated from 100 real Reddit conversations

Refreshed on: November 14, 2024

wet n wild Photo Focus Dewy Liquid Foundation Makeup Soft Beige

Brand: wet n wild

Price: $5

Snoop Score:

5.1

Sentiment

6.6

Popularity

7.9

Technical

3.7

Buy on Amazon for $5 See All Foundation Reviews

As an Amazon Associate, I earn from qualifying purchases.

Snoop's Take

wet n wild Photo Focus Dewy Liquid Foundation is a budget-friendly makeup option designed to deliver a natural, buildable finish that enhances your skin for a photo-ready look. It promises a matte effect with light-diffusing properties to prevent that dreaded white cast and adapts to all skin undertones with a formula that's both versatile and cruelty free. Consumers have weighed in with a mix of high praise and candid critiques. Some swear by its ability to blend seamlessly, with one user noting, “I absolutely adore this foundation, it's so much better than the $50 one I was previously using,” while others rant about its overpowering paint-like smell and limited shade options. Overall, its commendable coverage and skin-friendly formulation come with the occasional drawback of drying texture and scent issues. In conclusion, while the foundation stands out for its affordability, buildable coverage, and ethical credentials, potential buyers should brace for some sensory challenges. Recommended for those who value budget-conscious, versatile makeup—but be prepared to experiment with application techniques to mask its less-than-ideal scent.

Not for you? Check out our other rated Foundation

I’ve never found such a perfect color match, and I would say the finish is less dewy and more natural/satin.
Positive Feedback

it just suffers from what many foundations suffer from - enhancing signs of aging (in my experience).
Negative Feedback

5.1

wet n wild Photo Focus Dewy Liquid Foundation Makeup Soft Beige

Buy on Amazon for $5

Daily Wear

4 / 10

Special Occasions

4 / 10

Flawless Skin Tone

4 / 10

Customizable Coverage

4 / 10

See how this compares to all Foundation

What it does well!

Key strengths users can’t stop talking about.

Provides good coverage for mature skin

“I’ve never found such a perfect color match, and I would say the finish is less dewy and more natural/satin.”➕

Good color matching for undertones

“I’ve liked the Wet n Wild Dewy Photofocus formula but struggled with it looking too yellow or peach on my skin.”➕

“I love color adjusting foundations, personally, because it opens up a whole new world of formulas that previously wouldn't have worked for me shade wise.”➕

Does not negatively impact skin or cause breakouts

“It also didn’t break me out or give me hives, which I’m super prone to!”➕

Versatile with color mixers

“It was such a game changer for me!”➕

Good compatibility with various primers

“I heard it’s a dupe for the Nars Light Reflecting and their shade range seems more friendly towards neutral undertones.”➕

“I love it and have used it w many primers. It’s my fav drugstore foundation.”➕

Provides good coverage for various skin types

“I heard it’s a dupe for the Nars Light Reflecting and their shade range seems more friendly towards neutral undertones.”➕

“It worked amazing on both our skin, just the paint smell is a turn off.”➕

“I really love it. The dewy version smells nice and it looks good even on my 51 year old skin.”➕

“I absolutely adore this foundation, it's so much better than the $50 one I was previously using.”➕

Does not oxidize and wears well

“It wears really well and doesn’t oxidize.”➕

Affordable alternative to high-end foundations

“The price is ridiculously cheap, basically like buying a candy bar at CVS.”➕

“It just always amazes me after I try a higher end brand and then go back to Wet N Wild, the difference in how much more natural my skin looks with still having coverage.”➕

“there are some dang good drugstore products out there that a lot of people sleep on.”➕

Provides natural coverage that looks like skin

“it was the only foundation I found that made my skin still look like skin.”➕

High satisfaction with the product

“This is also my holy grail!! Only foundation i've ever actually used a full bottle of! :D”➕

Solid foundation performance

“I’m loving this wet n wild foundation!”➕

“Their foundations are solid!”➕

Highlighter products are highly praised

“Their highlighters are phenomenal too.”➕

“I’m so happy I did!! Obsessed”➕

Natural appearance with foundation

“Looks like you have no foundation on.”➕

Good color matching for various undertones

“Hope this helps! 🥰”➕

“I ended up using Nude Ivory in the Wet n Wild Dewy Foundation and it works nicely.”➕

Provides good coverage that looks natural

“Exactly what I was looking for swatches on the skin 👌”➕

Good medium coverage that can be built up

“I personally love this foundation. It has medium coverage but can easily be built up to fool.”➕

Dewy version is praised for its performance

“The dewy version is awesome and doesn’t have the paint smell.”➕

Provides natural finish and decent coverage

“Really natural finish and decent coverage.”➕

“The coverage is great, lasts all day, and although it smells like paint, it goes away quickly.”➕

Damp beauty blender application works well

“Best way to apply Wet n Wild Photofocus foundation? What ways have worked for y'all? I've seen so ma”➕

“I usually apply it with a damp beauty blender because it’s such a lightweight foundation and most brushes I’ve tried with it end up looking streaky.”➕

“I always use a damp beauty blender & it seems to do the job.”➕

“Beauty blender 100%.”➕

Good for combination skin

“they work together in a pizza kitchen and say that not only does it stay on all shift, but it is breathable, does not clog their pores and they dont sweat nearly as much as with full coverage foundation.”➕

Provides good coverage with moisturizer

“I like Photo Focus, but it does smell weird and is kind of drying.”➕

High satisfaction among users

“I absolutely love it, albeit, the complaints about the smell you may have heard are valid.”➕

Performs beautifully on skin

“This foundation performs beautifully on my skin.”➕

Good for oily skin

“Does anybody recommend these? I have fair, uneven (redness), oily skin.”➕

“I like it! Just make sure to use a brush when blending it out instead of a sponge.”➕

Provides light to medium coverage

“they're great if you want light to medium coverage.”➕

Lasts longer than higher-end foundations

“The foundation works better and looks better on me than my "sold at sephora" foundations and lasts longer.”➕

Natural matte finish

“I find it to have a natural matte finish and a 10+ hour wear time.”➕

Provides a smooth feel on application

“I like the way it makes my face feel, but it’s just not staying smooth.”➕

Good for oily skin when paired with the right primer

“One of my favorite foundations! I am oily AF so I get that you need a mattifying primer.”➕

Good coverage for oily skin

“You can't beat how it looks and applies for the price, it leaves my skin looking really smooth and actually does look good in pics.”➕

“It actually competes with some of my $30-40 foundations.”➕

Lightweight feel with decent coverage

“It feels light but has decent coverage.”➕

Good foundation performance

“And all I have to say is "WOW!!!!" I'm so happy I tried it because it's actually decent!”➕

“It works so good for me, but smells like shit.”➕

“When I first opened it I was like...is this house paint?”➕

Where it needs some work!

Areas to watch—feedback on possible improvements.

Enhances signs of aging

“it just suffers from what many foundations suffer from - enhancing signs of aging (in my experience).”➕

Strong paint-like smell

“I think it’s the original one that has the pain smell from what I’ve heard.”➕

“I wish it didn't smell like paint thinner.”➕

“The worst part is the smell. It smells like cheap paint.”➕

“It was thick, gloppy, wet paint smelling nightmare on my face.”➕

Some shades appear too yellow

“The matte soft ivory looks so yellow.”➕

Shade swatches can be confusing

“wet and wild's shade swatches are so confusing to me😖”➕

Can be drying and enhances dry patches

“it makes it look a thousand times worse and sticks to my dry patches.”➕

Can cause breakouts

“I've noticed tiny little pimples pop up here and there.”➕

“Honestly, I feel like it was the fragrance? It smells so much like paint it freaked me out.”➕

“It took me three weeks of greatly disciplined skincare to bring my skin back to normal.”➕

“the foundation feels a little heavy on me- not sure if you’ve felt the same.”➕

Burns on sensitive areas

“One thing I did notice though was that it would really burn on any particularly sensitive areas like the freshly shaven spots around my eyebrows.”➕

Confusion over formulation type (water vs silicone based)

“wet n wild photofocus foundation is silicone based not water based.”➕

Breaks down and looks splotchy over time

“Mine kept breaking down and looking splotchy so I actually mix it with the primer (WnW PF) before I apply it.”➕

Emphasizes skin texture and pores

“it makes the texture of my skin look awful. it's so cakey on me!”➕

“I feel like it emphasizes every pore and bit of texture on my face.”➕

“it showed off ever single bit of texture I have. It was super cakey on me.”➕

Can make skin look oily

“the wet and wild photo focus makes my skin look like crap.”➕

Limited shade options available

“There are only seven shades available and the rest of them are too dark.”➕

“I love this foundation so much but I have the exact same issue!”➕

Compare On All Talked About Dimensions

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MAYBELLINE Maybelline Super Stay Lumi-Matte Foundation 220	$11	8.0	Details	Buy
MAYBELLINE Fit Me Matte + Poreless Liquid Oil-Free Foundation Makeup	$6	7.9	Details	Buy
REVLON Revlon Liquid Foundation, ColorStay Face Makeup for Combination & Oily Skin	$11	7.9	Details	Buy
Milani Conceal + Perfect Liquid Foundation - Light Beige	$9	7.6	Details	Buy
e.l.f. Soft Glam Foundation, Medium Coverage, 21 Light Neutral	$8	7.5	Details	Buy
L'Oreal Paris True Match Super-Blendable Foundation, N3	$9	7.0	Details	Buy
L'Oreal Paris Makeup Infallible Up to 32 Hour Fresh Wear Foundation 411 Beige Ivory	$13	6.6	Details	Buy
Meifen 2 Pack PHOERA Foundation	$14	6.5	Details	Buy
wet n wild Photo Focus Matte Liquid Foundation Soft Beige	$5	6.4	Details	Buy
COVERGIRL Trublend Liquid Makeup Natural Ivory L3 1 Fl Oz	$9	5.9	Details	Buy
e.l.f. Flawless Finish Foundation	$6	5.8	Details	Buy
MAYBELLINE Super Stay Up to 24HR Skin Tint	$13	5.3	Details	Buy
wet n wild Photo Focus Dewy Liquid Foundation Makeup Soft Beige	$5	5.1	Details	Buy
Generic Beccą Cosmetics Radiant Skin Satin Finish Foundation Cafe 1.35 oz	$34	5.0	Details	Buy
Generic Ao-A Satin Drops Makeup	$24	4.8	Details	Buy
Rimmel London Stay Matte Liquid Mousse - 091 Light Ivory	$3	4.2	Details	Buy
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Generic S-erum Foundation for Face Makeup with SPF30+	$29	3.4	Details	Buy
Generic Tenddaily Foundation	$9	2.4	Details	Buy