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wet n wild Photo Focus Matte Liquid Foundation Soft Beige

Curated from 99 real Reddit conversations

Refreshed on: November 14, 2024

wet n wild Photo Focus Matte Liquid Foundation Soft Beige

Brand: wet n wild

Price: $5

Snoop Score:

6.4

Sentiment

6.7

Popularity

8.0

Technical

5.4

Buy on Amazon for $5 See All Foundation Reviews

As an Amazon Associate, I earn from qualifying purchases.

Snoop's Take

wet n wild Photo Focus Matte Liquid Foundation Soft Beige is a high-performing, skin-perfecting liquid foundation designed to deliver a camera-ready matte finish with light-diffusing properties. It promises a natural yet polished look that adjusts to various lighting conditions while keeping your skin looking effortlessly flawless. Consumers are divided but vocal in their reviews, with many praising its affordability and color adjusting capabilities - one user even noted, “I absolutely adore this foundation, it's so much better than the $50 one I was previously using.” While some celebrate its buildable, medium to full coverage and compatibility with damp beauty blender application, others criticize its awkward paint-like smell and issues with drying and texture enhancement. The feedback reflects a balanced mix of excitement over its light-adjusting formula and frustration due to well-known drawbacks. Based on the collected feedback, this foundation is recommended if you prioritize affordability and a natural, matte finish, but prospective users with sensitive or dry skin might want to proceed with caution.

Not for you? Check out our other rated Foundation

I’ve never found such a perfect color match, and I would say the finish is less dewy and more natural/satin.
Positive Feedback

it just suffers from what many foundations suffer from - enhancing signs of aging (in my experience).
Negative Feedback

6.4

wet n wild Photo Focus Matte Liquid Foundation Soft Beige

Buy on Amazon for $5

Daily Wear

10 / 10

Special Occasions

6 / 10

Flawless Skin Tone

5 / 10

Customizable Coverage

5 / 10

See how this compares to all Foundation

What it does well!

Key strengths users can’t stop talking about.

Good coverage

“I’ve never found such a perfect color match, and I would say the finish is less dewy and more natural/satin.”➕

Good color adjusting capabilities

“I love color adjusting foundations, personally, because it opens up a whole new world of formulas that previously wouldn't have worked for me shade wise.”➕

“I love using blue (and white) mixers! It was such a game changer for me!”➕

Does not negatively impact foundation texture

“I really like it! I don’t find that it negatively impacts the foundation itself.”➕

Good compatibility with different primers

“It’s my fav drugstore foundation. I usually always favor the way it looks with my water based primers.”➕

Good wear without oxidation

“It wears really well and doesn’t oxidize.”➕

“It worked amazing on both our skin, just the paint smell is a turn off.”➕

Effective for pale skin with multiple shades

“I’m pale and there are actually several shades that are light enough.”➕

Affordable alternative to high-end foundations

“I absolutely adore this foundation, it's so much better than the $50 one I was previously using that wasn't even my shade.”➕

“The foundation works better and looks better on me than my 'sold at sephora' foundations and lasts longer.”➕

Good product at an affordable price

“the price is ridiculously cheap, basically like buying a candy bar at CVS.”➕

“it was the only foundation I found that made my skin still look like skin.”➕

“the difference in how much more natural my skin looks with still having coverage.”➕

Holy grail foundation for some users

“This is also my holy grail!! Only foundation i've ever actually used a full bottle of!”➕

Solid foundations from the brand

“I’m loving this wet n wild foundation!”➕

“Their foundations are solid!”➕

Good color matching for various skin tones

“Hope this helps! 🥰”➕

“I ended up using Nude Ivory in the Wet n Wild Dewy Foundation and it works nicely.”➕

Shades photographed well under different lighting

“Exactly what I was looking for swatches on the skin 👌”➕

Good medium to full coverage

“I personally love this foundation. It has medium coverage but can easily be built up to fool.”➕

“I am going to agree with others in this thread that it smells awful and can easily go dry/patchy.”➕

Affordable drugstore option

“If it works, it's saving me money in the long run.”➕

“The worst part is the smell. It smells like cheap paint.”➕

Good natural finish and decent coverage

“Really natural finish and decent coverage.”➕

“The coverage is great, lasts all day, and although it smells like paint, it goes away quickly.”➕

Affordable option for everyday use

“But it’s kinda giving me too much coverage and it’s too heavy for everyday use.”➕

Works well with a damp beauty blender

“Best way to apply Wet n Wild Photofocus foundation? What ways have worked for y'all? I've seen so ma”➕

“I usually apply it with a damp beauty blender because it’s such a lightweight foundation and most brushes I’ve tried with it end up looking streaky.”➕

“I always use a damp beauty blender & it seems to do the job.”➕

“Beauty blender 100%.”➕

Breathable and does not clog pores

“they work together in a pizza kitchen and say that not only does it stay on all shift, but it is breathable, does not clog their pores and they dont sweat nearly as much as with full coverage foundation.”➕

Good for combination skin with proper moisturizing

“I absolutely love it, albeit, the complaints about the smell you may have heard are valid.”➕

Favorite foundation for some users

“I like Photo Focus, but it does smell weird and is kind of drying.”➕

Good performance on some skin types

“I've noticed tiny little pimples pop up here and there.”➕

“This foundation performs beautifully on my skin.”➕

Good for fair, uneven, oily skin

“I like it! Just make sure to use a brush when blending it out instead of a sponge.”➕

Feels good on the skin

“I like the way it makes my face feel, but it’s just not staying smooth.”➕

Works well with silicone-based primers

“Mine kept breaking down and looking splotchy so I actually mix it with the primer before I apply it.”➕

“I wear it over Monistat anti chafing gel and it works great.”➕

“One of my favorite foundations! I am oily AF so I get that you need a mattifying primer.”➕

Lightweight and easy to apply

“I really love it. It feels light but has decent coverage.”➕

Decent coverage and smooth finish

“You can't beat how it looks and applies for the price, it leaves my skin looking really smooth and actually does look good in pics.”➕

“It actually competes with some of my $30-40 foundations.”➕

Good performance as a foundation

“And all I have to say is "WOW!!!!" I'm so happy I tried it because it's actually decent!”➕

“It works so good for me, but smells like shit.”➕

“When I first opened it I was like...is this house paint?”➕

Where it needs some work!

Areas to watch—feedback on possible improvements.

Enhances signs of aging

“it just suffers from what many foundations suffer from - enhancing signs of aging (in my experience).”➕

Color matching issues for pale skin

“I’m super pale, though, and even the lightest shade was too dark (and orange. Olive skin problems).”➕

Unpleasant paint-like smell

“I wish it didn't smell like paint thinner.”➕

“It smells like paint. I hated it.”➕

“it looked horrible. Didn't blend in with my skin and was cakey. And it smells so bad.”➕

“The smell freaks me out too!”➕

Limited shade availability

“There are only seven shades available and the rest of them are too dark.”➕

“I love this foundation so much but I have the exact same issue!”➕

“Maybe the Laura Mercier Silk Crème in Soft Ivory?”➕

Confusing shade swatches

“wet and wild's shade swatches are so confusing to me😖”➕

“The matte soft ivory looks so yellow.”➕

Dries down quickly requiring sectioned application

“It does dry down quickly which can sometimes be annoying, so you have to apply and blend in sections.”➕

Can be drying, especially for dry skin

“I have dry skin and it makes it look a thousand times worse and sticks to my dry patches.”➕

Can cause breakouts on acne-prone skin

“I could definitely see more acne when I was wearing it.”➕

“the foundation feels a little heavy on me- not sure if you’ve felt the same.”➕

Burns on sensitive areas

“One thing I did notice though was that it would really burn on any particularly sensitive areas like the freshly shaven spots around my eyebrows.”➕

Limited coverage for dark circles and acne spots

“The concealer won't cover my really dark under eye circles and the foundation won't hide bad acne spots, at least if you apply with a sponge like I do.”➕

Confusion over water-based vs silicone-based

“wet n wild photofocus foundation is silicone based not water based.”➕

“Okay what the hell. I thought I read it was a water based foundation somewhere.”➕

“Its water based not silicon based.”➕

Emphasizes skin texture and pores

“I feel like it emphasizes every pore and bit of texture on my face.”➕

“It showed off every single bit of texture I have.”➕

Makes skin oily

“the wet and wild photo focus makes my skin look like crap.”➕

Compare On All Talked About Dimensions

Product Name	Price	Score	See Details	Buy Now
COVERGIRL & Olay Simply Ageless 3-in-1 Liquid Foundation Natural Beige	$12	8.2	Details	Buy
MAYBELLINE Maybelline Super Stay Lumi-Matte Foundation 220	$11	8.0	Details	Buy
MAYBELLINE Fit Me Matte + Poreless Liquid Oil-Free Foundation Makeup	$6	7.9	Details	Buy
REVLON Revlon Liquid Foundation, ColorStay Face Makeup for Combination & Oily Skin	$11	7.9	Details	Buy
Milani Conceal + Perfect Liquid Foundation - Light Beige	$9	7.6	Details	Buy
e.l.f. Soft Glam Foundation, Medium Coverage, 21 Light Neutral	$8	7.5	Details	Buy
L'Oreal Paris True Match Super-Blendable Foundation, N3	$9	7.0	Details	Buy
L'Oreal Paris Makeup Infallible Up to 32 Hour Fresh Wear Foundation 411 Beige Ivory	$13	6.6	Details	Buy
Meifen 2 Pack PHOERA Foundation	$14	6.5	Details	Buy
wet n wild Photo Focus Matte Liquid Foundation Soft Beige	$5	6.4	Details	Buy
COVERGIRL Trublend Liquid Makeup Natural Ivory L3 1 Fl Oz	$9	5.9	Details	Buy
e.l.f. Flawless Finish Foundation	$6	5.8	Details	Buy
MAYBELLINE Super Stay Up to 24HR Skin Tint	$13	5.3	Details	Buy
wet n wild Photo Focus Dewy Liquid Foundation Makeup Soft Beige	$5	5.1	Details	Buy
Generic Beccą Cosmetics Radiant Skin Satin Finish Foundation Cafe 1.35 oz	$34	5.0	Details	Buy
Generic Ao-A Satin Drops Makeup	$24	4.8	Details	Buy
Rimmel London Stay Matte Liquid Mousse - 091 Light Ivory	$3	4.2	Details	Buy
Naxifaxl Compariston Foundation 4 In 1	$28	4.1	Details	Buy
Generic S-erum Foundation for Face Makeup with SPF30+	$29	3.4	Details	Buy
Generic Tenddaily Foundation	$9	2.4	Details	Buy

Core Power Plays

The specs and strengths that make it shine.

Discussion on drugstore makeup improvements

“Drugstore makeup has come a long way since I was a teenager and it was all I could afford.”➕

Discussion about other products from the brand

“Def need to tho”➕

“They look so pretty”➕

“I’m so happy I did!! Obsessed”➕

Discussion on alternatives for better performance

“The dewy version is awesome and doesn’t have the paint smell.”➕

Question about product features

“How Do You Take This Cap Off???”➕

“It unscrews there's no pump.”➕

Hidden Hero Hacks

Unexpected tricks and side‑door uses you’ll love.

Discussion about different application techniques

“I'm trying to expand my beauty knowledge lol.”➕

Buyer’s Cheat Sheet

What to check before you click ‘Add to Cart.’

Comparison to Nars Light Reflecting foundation

“Wet n Wild Photo Focus Dewy Foundation? I heard it’s a dupe for the Nars Light Reflecting and their shade range seems more friendly towards neutral undertones.”➕

Discussion on comparisons to Nars foundations

“I heard it’s a dupe for the Nars Light Reflecting and their shade range seems more friendly towards neutral undertones.”➕

Mention of using water-based primers

“Did you wear it with a water based primer?”➕

Comparison to MUFE Ultra HD foundation

“it reminded me of the MUFE ultra HD in that both of them have a visible quality when i wear them.”➕

Cautionary Callouts

Know the pitfalls before they catch you off guard.

Comments about brows and overall look

“Ok not only does your skin look AHMAZING, can we talk about the brows?”➕