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Maybelline New York Fit Me Liquid Concealer

Curated from 105 real Reddit conversations

Refreshed on: January 5, 2025

Maybelline New York Fit Me Liquid Concealer

Brand: MAYBELLINE

Price: $7

Snoop Score:

6.2

Sentiment

6.4

Popularity

6.8

Technical

5.4

Buy on Amazon for $7 See All Concealer Reviews

As an Amazon Associate, I earn from qualifying purchases.

Snoop's Take

The Maybelline New York Fit Me Liquid Concealer is designed to provide natural coverage while concealing imperfections such as dark circles and blemishes. Its oil-free formula is lightweight and breathable, making it suitable for a variety of skin types and tones, with a range of 12 shades available for a perfect match. Consumer feedback highlights the concealer's strengths, particularly its lightweight formula and high quality, with users stating, "I do feel like Maybelline is on average of higher quality." Many appreciate the creamy texture and how it blends seamlessly into the skin, resulting in a non-cakey, natural finish. However, some users express concerns about the product oxidizing significantly and not fully concealing dark circles, indicating mixed experiences with shade matching and longevity. Overall, the Maybelline Fit Me Liquid Concealer is recommended for those looking for an affordable option with good coverage for everyday use, especially for users with cool and neutral undertones. Despite some negative feedback regarding oxidation and shade issues, its positive reception highlights its effectiveness in achieving a natural look.

Not for you? Check out our other rated Concealer

I use the vanilla one and love it.
Positive Feedback

I have this shade and it pulls too golden on me!
Negative Feedback

6.2

Maybelline New York Fit Me Liquid Concealer

Buy on Amazon for $7

Dark Circle Correction

4 / 10

Blemish Concealing

5 / 10

Multi-tasking Makeup

5 / 10

Quick Touch-Ups

5 / 10

See how this compares to all Concealer

What it does well!

Key strengths users can’t stop talking about.

Lightweight formula

“I use the vanilla one and love it.”➕

High quality concealer mentioned positively

“I do feel like maybelline is on average of higher quality.”➕

“I’m attached to a few star products that have been around for a few years (namely Fit Me concealer and Fit Me line in general).”➕

Gentle on sensitive skin

“My only companion is maybelline's concealer. Even when I pass through the worst, it didn't make my skin worst.”➕

“I don't think it cures rosacea but Maybelline is pretty amazing.”➕

Hydrating ingredients

“That concealer contains glycerin and butylene glycol, which are both hydration ingredients and good for dry skin.”➕

Medium coverage can be built up

“It’s medium coverage but you can build it up.”➕

Amazing non-cakey finish

“I’ve never had a concealer which looked good and not cakey.”➕

Great for cool and neutral undertones

“This is my favourite concealer - like others have said, it’s great for cool and neutral undertones and priced well with good coverage.”➕

Good formula that sticks without being too matte or drying

“It is a good formula, sticks for a while without being too matte or drying.”➕

Shade 11 vanilla is olive-friendly

“11 vanilla is also olive-friendly (my 15 year old sister uses it) but that is even fairer than 22 wheat.”➕

“Vanilla 11 is not olive, but neutral enough if you need something lighter.”➕

Concealer worked very well for user

“it worked so well!!! Thank you again really 😁😁😁”➕

Deep shade works for medium warm olive skin

“Deep works for my medium warm olive one!”➕

Creamy texture

“Can't beat the price, and it's so creamy!”➕

“this was the gift that kept on giving!”➕

“this is the first time I have been able to find something that works for me.”➕

“this will cling to dry patches so be sure to moisturise before hand 😊”➕

Natural-looking coverage

“Fit me looks more like real skin.”➕

“the fit me blends into nothing and doesn't last long.”➕

Good match for olive undertones

“It is definitely my best drugstore concealer match so far.”➕

“this is my concealer shade.”➕

Shade 25 fits well for many users

“Shade 25 of the Maybelline fits me well.”➕

“Both worked well for me and I use both the Light and Medium shades of the Fit Me concealer.”➕

Highly recommended for those in need of a concealer

“This is a life (read face) saver.”➕

Good for covering dark circles

“I love it because it's thick enough to cover but thin enough to blend.”➕

Best concealer for blemishes

“for concealing blemishes, Fit Me is my go-to product since it's cheap!”➕

Good value for the price

“It's very good for its price though!”➕

Great coverage for acne scars

“this bad boy is making its way into my regular foundation rotation!”➕

Good history with Maybelline products

“Every time I've tried another brand over the years, I just keep coming back. I'm a big fan.”➕

Standard bottle size for liquid foundation

“Yeah - the bottle does look tiny! But on the plus side, I believe it contains 1 oz. of product - which is standard for many liquid foundations!”➕

Effective for a natural finish

“Am I walking around looking like a disco ball when I thought I was nice and matte?”➕

“I guess I'll have to take a closer look next time...”➕

Good for cool and neutral undertones

“honest review of the Maybelline Instant Age Rewind concealer? No text content”➕

Affordable price

“Popped the stopper and got 6 weeks more use out of it!”➕

Good for under-eye use

“When cosmetics companies talk about "light reflecting technology" or whatever bullshit it's normally just this.”➕

Where it needs some work!

Areas to watch—feedback on possible improvements.

Pulls too golden on some skin tones

“I have this shade and it pulls too golden on me!”➕

Concealer oxidizes significantly

“All fit me products oxidise on me.”➕

“I have this, its terrible oxidises like crazy and doesn't stay on skin for more than an hour.”➕

Faulty cap and messy packaging

“This whole twist & turn mechanism need to go.”➕

“For real. I hate this mechanism, so messy.”➕

“Yes. I’ve used over 5/6 of these and faced the same issue.”➕

Inaccurate shade matching

“I like this concealer but I don't have a good shade match in this range.”➕

Low coverage

“I experienced low coverage with this, you can't add more layers to get more coverage and it's too thin.”➕

Does not last long

“The Fit Me concealer didn't last very long for me.”➕

Oxidizes and goes darker after application

“fit me oxidises and goes much darker than when initially applied.”➕

Does not fully conceal dark circles

“For me, Fit Me did not fully conceal my undereye circles, I had to use a colour corrector as well.”➕

Shade discrepancies affect usability

“I was shopping for a new concealer last week and decided to try it out in the right color, and I love it so much.”➕

Shine after 2 hours of wear

“It had everything going for it, until I had shine after 2 hours of wear time.”➕

Glittery appearance on application

“Same exact thing happening to me”➕

Cakes and settles into wrinkles

“fit me has been the only somewhat decent one.”➕

Visible cracking after a few hours

“Upon initial application it looks great but after around 4 hours starts to look like mudcrack.”➕

Uncertainty about shade comparisons

“I think this would work better on me than the fit me 20 but I’m unsure wether it will be lighter or darker than 20.”➕

Glittery appearance noted

“super annoying.”➕

Compare On All Talked About Dimensions

Product Name	Price	Score	See Details	Buy Now
Milani Conceal + Perfect Longwear Concealer	$9	8.8	Details	Buy
ILIA True Skin Serum Concealer	$32	7.4	Details	Buy
THESAEM Cover Perfection Tip Concealer	$6	7.4	Details	Buy
wet n wild Mega Last Incognito Concealer, Light Honey	$4	7.2	Details	Buy
COVERGIRL - Clean Matte Concealer	$6	6.9	Details	Buy
wet n wild Mega Last Incognito All-Day Full Coverage Liquid Matte Concealer, Light Beige	$4	6.8	Details	Buy
MAYBELLINE Fit Me Liquid Concealer Makeup Vanilla	$6	6.6	Details	Buy
Maybelline Super Stay Liquid Concealer	$9	6.6	Details	Buy
REVLON Concealer Stick, PhotoReady Face Makeup 004 Medium	$7	6.5	Details	Buy
NYX PROFESSIONAL MAKEUP Bare With Me Concealer Serum	$11	6.5	Details	Buy
Tarte Shape Tape Full-Coverage Concealer	$32	6.4	Details	Buy
L'Oreal Paris True Match Super-Blendable Concealer	$6	6.3	Details	Buy
Catrice True Skin High Cover Concealer	$7	6.2	Details	Buy
Maybelline Instant Age Rewind Concealer	$8	6.2	Details	Buy
Maybelline New York Fit Me Liquid Concealer	$7	6.2	Details	Buy
Physicians Formula Butter Glow Concealer Light-to-Medium	$10	6.0	Details	Buy
Maybelline New York Cover Stick Corrector Concealer	$6	6.0	Details	Buy
NYX PROFESSIONAL MAKEUP Can't Stop Won't Stop Concealer	$9	5.9	Details	Buy
Rimmel London Multi-Tasker Concealer 020 Fair	$5	5.8	Details	Buy
Neutrogena Healthy Skin Radiant Brightening Cream Concealer	$13	5.7	Details	Buy
COVERGIRL Smoothers Moisturizing Concealer Stick, Light	$7	5.6	Details	Buy
IT Cosmetics Bye Bye Under Eye Full Coverage Concealer	$14	5.6	Details	Buy
L'Oreal Paris True Match Super-blendable Concealer	$7	5.6	Details	Buy
Revolution Beauty IRL Filter Finish Concealer	$7	5.6	Details	Buy
No7 Lift & Luminate Triple Action Serum Concealer - Light	$12	5.3	Details	Buy
Kosas Revealer Concealer - Medium Coverage Makeup	$32	5.1	Details	Buy
L.A. Girl Pro Concealer, Medium Beige	$3	5.0	Details	Buy
e.l.f. Hydrating Camo Concealer	$7	4.9	Details	Buy
NYX PROFESSIONAL MAKEUP Bare With Me Concealer Serum, Fair	$11	4.5	Details	Buy
wet n wild Photo Focus Concealer, Medium Tawny	$4	3.5	Details	Buy
L.A. Girl Pro Concealer in Fawn	$4	3.4	Details	Buy
Neutrogena SkinClearing Blemish Concealer Face Makeup	$10	3.2	Details	Buy
MORPHE Filter Effect Soft Radiance Concealer - Light 4 (Warm)	$12	3.0	Details	Buy

Core Power Plays

The specs and strengths that make it shine.

Packaging has changed but product remains the same

“Fake Maybelline Concealer? I have used the same concealer before but I distinctly remember the packaging being different.”➕

“It looks like the updated packaging!”➕

“Turns out they changed the packaging.”➕

“Op it's a packaging change as seen on the official Maybelline page.”➕

Discussion about setting techniques for better performance

“I always set my concealer with undereye-powder or it will crease within seconds.”➕

Comparisons with other brands’ concealers

“This is what I use! I have swatches comparing it to RCC cafe con leche in my profile.”➕

Discussion on coverage differences between concealers

“For me that one works better and looks flawless!”➕

Hidden Hero Hacks

Unexpected tricks and side‑door uses you’ll love.

Discussion around mixing foundations/concealers

“I've heard good things about the L.A Girl mixer.”➕

Discussion about popping the stopper for extra use

“how do you pop the stopper?”➕

Buyer’s Cheat Sheet

What to check before you click ‘Add to Cart.’

Uncertainty about shade comparison with Superstay concealer

“I do however see the Superstay concealer in this shade available online, but I don't know if it's actually the same shade as the Fit Me.”➕

“Ah so if the shades are different, then Wheat wouldn't necessarily be olive friendly.”➕

Comparison with ELF products

“they’re both pretty mid but i love the elf products that i have!”➕

“I feel like these are the top two drugstore makeup brand.”➕

User seeking recommendations for similar products

“Any recommendations are welcome.”➕

“dumb question but what happens when makeup oxidizes?”➕

Comparison to other concealers

“I've heard using a blurring/setting/baking powder over the concealer helps tremendously with extending the life of your concealer for that day.”➕

Tip to remove foam applicator to avoid bacteria buildup

“I also ripped the foam ball off for this reason!”➕

User seeking alternative drugstore concealers

“I don’t really have the money to buy high end products right now lol.”➕

User considering alternatives based on previous experiences

“now I'm convinced!!”➕

Seeking shade match for specific skin tone

“Can somebody tell me the shade Match for NC37 skintone pls?”➕

Challenges in finding swatches for specific shades

“I was yet again browsing through for my perfect shade of concealer when I stumbled upon Maybelline's website and saw that they've got a shade called Wheat which I've never seen or heard of before.”➕

Users switching shades with seasons

“I use it in the winter more and then switch to 25 when I get more ‘warm’ and peachy than the muted green/yellow that i am.”➕

Comparison with CCL for reference

“I honestly was a little surprised that Wheat looked darker than the CCL, because on my face it seems like the other way around.”➕

User happy to find slightly olive concealer

“I'm happy to get anything even slightly olive at this point, especially in the drugstore.”➕

Users seeking shade comparisons with other brands

“I never even thought of using the Maybelline version instead of shelling out the $30 NARS one.”➕

Comparison with high-end concealers

“Maybelliene's Fit Me concealer is honestly the best concealer I have ever purchased.”➕

“I don't hate it, but I don't love it nearly as much as I did after trying the tarte shape tape.”➕

Comparison with NARS Radiant Creamy Concealer

“I just can't justify $29 for NARS when I can pay $7 for a Maybelline product that is really neck and neck with it in terms of overall quality.”➕

User experiences with other products for sensitive skin

“Before the lip balm and zinc stick I could not tolerate any chemical sunscreen on my face.”➕

Mention of NYX products as alternatives

“Imo it's warmer though.”➕

Cautionary Callouts

Know the pitfalls before they catch you off guard.

Long history with Maybelline products

“Probably up until 2017!”➕

“Maybelline was my first makeup in the 70s.”➕