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wet n wild Mega Last Incognito All-Day Full Coverage Liquid Matte Concealer, Light Beige

Curated from 76 real Reddit conversations

Refreshed on: March 9, 2025

wet n wild Mega Last Incognito All-Day Full Coverage Liquid Matte Concealer, Light Beige

Brand: wet n wild
Price: $4
Snoop Score:
6.8
Sentiment
7.5
Popularity
8.8
Technical
5.9

Snoop's Take

Wet n wild Mega Last Incognito All-Day Full Coverage Liquid Matte Concealer is a budget-friendly, liquid concealer that promises buildable, full coverage with a naturally matte finish. It smooths out blemishes and dark circles while incorporating nourishing ingredients such as Shea Butter and Mango Seed Butter to keep skin hydrated. Community sentiment is as colorful as its formulation, with many users applauding its performance despite its price tag. One reviewer noted, “It wears really well and doesn’t oxidize,” capturing the general appreciation for its longevity and effective coverage. However, not all chatter is glowing—some critics lambast its overpowering paint-like smell and availability issues in certain regions. Overall, the debate reveals a product that delivers surprisingly well on performance at a low cost, even if it has a few off-putting quirks. In conclusion, the concealer earns a nod from experts as a recommended option for those seeking an affordable, versatile product that holds its own in terms of coverage and wear. While its scent and distribution might not win universal acclaim, its performance and price point make it a strong contender in its category.

Not for you? Check out our other rated Concealer

It wears really well and doesn’t oxidize.

Positive Feedback

Their and Essence's supply is so bad in India.

Negative Feedback
Product
6.8
wet n wild Mega Last Incognito All-Day Full Coverage Liquid Matte Concealer, Light Beige
Dark Circle Correction
2 / 10
Blemish Concealing
9 / 10
Multi-tasking Makeup
3 / 10
Quick Touch-Ups
9 / 10
See how this compares to all Concealer

What it does well!

Key strengths users can’t stop talking about.
Good wear without oxidation
It wears really well and doesn’t oxidize.
For the price, it's worth a try.
Affordable price for quality
The foundation works better and looks better on me than my 'sold at sephora' foundations.
this cheap lipstick is kill-ing it!
Good shade range for pale skin
I’m pale and there are actually several shades that are light enough.
Users suggest wet n wild incognito concealer as a good option
Wet n wild incognito concealer
Good match for skintone
I find this concealer to match my skintone really well, but it has a slight peach undertone.
Good coverage for the price
You get a lot of concealer for your money and I think it’s pretty full coverage!
Given the super cheap price, and decent results, I would buy it again.
Affordable and effective products
It's amazing what they are doing at such an affordable price.
Can’t beat it especially for the price.
It's so affordable, so pigmented, and lasts all day.
Improved product quality after reformulation
It performs just as well as my ELDW, for under $10!
Good light to medium coverage
It’s def not super full coverage like say, Shape Tape, but it’s enough to just barely cover my dark circles!
I think it could work really well for you if you just need to even out redness in your skin.
Natural matte finish
I find it to have a natural matte finish and a 10+ hour wear time.
Good overall performance
And all I have to say is "WOW!!!!" I'm so happy I tried it because it's actually decent!
The other day someone on youtube was saying that the W&W photo focus concealer is a dupe for Tarte shape tape.
Smooth application and non-drying formula
I freaking love wet n wild, so many of their products are close to dupes for expensive stuff.
Good product range with effective results
Both are amazing.

Where it needs some work!

Areas to watch—feedback on possible improvements.
Product availability issues in India
Their and Essence's supply is so bad in India.
Tried so many concealers but nothing suits me like this gem.
A lot of wet n wild products are not in india…even I was searching for the same shade concealer,bot no luck.
Wet n Wild tinted hydrator and elf camo concealers in natural lighting.
Strong paint smell
It smells like shit.
When I first opened it I was like...is this house paint?

Compare On All Talked About Dimensions

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wet n wild Mega Last Incognito Concealer, Light Honeywet n wild Mega Last Incognito Concealer, Light Honey$4
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COVERGIRL - Clean Matte ConcealerCOVERGIRL - Clean Matte Concealer$6
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wet n wild Mega Last Incognito All-Day Full Coverage Liquid Matte Concealer, Light Beigewet n wild Mega Last Incognito All-Day Full Coverage Liquid Matte Concealer, Light Beige$4
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Maybelline Instant Age Rewind ConcealerMaybelline Instant Age Rewind Concealer$8
6.2
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Maybelline New York Fit Me Liquid ConcealerMaybelline New York Fit Me Liquid Concealer$7
6.2
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Physicians Formula Butter Glow Concealer Light-to-MediumPhysicians Formula Butter Glow Concealer Light-to-Medium$10
6.0
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Maybelline New York Cover Stick Corrector ConcealerMaybelline New York Cover Stick Corrector Concealer$6
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NYX PROFESSIONAL MAKEUP Can't Stop Won't Stop ConcealerNYX PROFESSIONAL MAKEUP Can't Stop Won't Stop Concealer$9
5.9
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Rimmel London Multi-Tasker Concealer 020 FairRimmel London Multi-Tasker Concealer 020 Fair$5
5.8
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Neutrogena Healthy Skin Radiant Brightening Cream ConcealerNeutrogena Healthy Skin Radiant Brightening Cream Concealer$13
5.7
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COVERGIRL Smoothers Moisturizing Concealer Stick, LightCOVERGIRL Smoothers Moisturizing Concealer Stick, Light$7
5.6
DetailsBuy
IT Cosmetics Bye Bye Under Eye Full Coverage ConcealerIT Cosmetics Bye Bye Under Eye Full Coverage Concealer$14
5.6
DetailsBuy
L'Oreal Paris True Match Super-blendable ConcealerL'Oreal Paris True Match Super-blendable Concealer$7
5.6
DetailsBuy
Revolution Beauty IRL Filter Finish ConcealerRevolution Beauty IRL Filter Finish Concealer$7
5.6
DetailsBuy
No7 Lift & Luminate Triple Action Serum Concealer - LightNo7 Lift & Luminate Triple Action Serum Concealer - Light$12
5.3
DetailsBuy
Kosas Revealer Concealer - Medium Coverage MakeupKosas Revealer Concealer - Medium Coverage Makeup$32
5.1
DetailsBuy
L.A. Girl Pro Concealer, Medium BeigeL.A. Girl Pro Concealer, Medium Beige$3
5.0
DetailsBuy
e.l.f. Hydrating Camo Concealere.l.f. Hydrating Camo Concealer$7
4.9
DetailsBuy
NYX PROFESSIONAL MAKEUP Bare With Me Concealer Serum, FairNYX PROFESSIONAL MAKEUP Bare With Me Concealer Serum, Fair$11
4.5
DetailsBuy
wet n wild Photo Focus Concealer, Medium Tawnywet n wild Photo Focus Concealer, Medium Tawny$4
3.5
DetailsBuy
L.A. Girl Pro Concealer in FawnL.A. Girl Pro Concealer in Fawn$4
3.4
DetailsBuy
Neutrogena SkinClearing Blemish Concealer Face MakeupNeutrogena SkinClearing Blemish Concealer Face Makeup$10
3.2
DetailsBuy
MORPHE Filter Effect Soft Radiance Concealer - Light 4 (Warm)MORPHE Filter Effect Soft Radiance Concealer - Light 4 (Warm)$12
3.0
DetailsBuy

Core Power Plays

The specs and strengths that make it shine.
Users are excited about new Wet N Wild brushes
They're just so affordable, I want them to be amazing!
Users express enjoyment of Wet n Wild products
My favorite has to be the Sagittarius.
I love me some Wet n Wild!
Users express excitement about Wet n Wild skin products
This is the PRETTIEST skin tint AND it has some COVERAGE for a skin tint!
I love the other Wet n Wild foundations.
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Hidden Hero Hacks

Unexpected tricks and side‑door uses you’ll love.
Users discussing alternatives to wet n wild concealer
nyx bare with me concealer serum doesn’t crease much on me.
You only need the tiniest amount too.
nyx bare with me concealer and joah eye serum concealer are amazing!

Buyer’s Cheat Sheet

What to check before you click ‘Add to Cart.’
Concerns about shade accuracy and availability
the images online look very yellow to me.
I had a feeling it would be too dark 😭my favorite white mixer is the manic panic dreamtone foundation.
Comparison with Nars products
I heard it’s a dupe for the Nars Light Reflecting and their shade range seems more friendly towards neutral undertones.
Discussion about using water-based primer
Did you wear it with a water based primer?
Searching for similar concealer shades
Maybelline fit me concealer in the shade honey.
Yes I have that shade and it is almost similar to Medium Tawny.
Users discussing application techniques
Just make sure to use a brush when blending it out instead of a sponge.
Comparisons with other brands
Wet n wild photo focus foundation and concealer? Does anybody recommend these?
Discussion comparing Wet n Wild to Catrice and Essence products.
The prices seem to be a bit lower than Essence and Catrice.
Get the Reserve Your Cabana bronzer and the iconic shadow pans from Wet n Wild.
I'd definitely recommend the 8-shadow palettes.
wet n wild coverall powder is pretty good.
Discussion about product availability and potential future collections
I ordered this from Walmart and last time I check they’re still available stuff 💕
Everything is SO cute!
Users are interested in comparing with JOAH concealer
haven't tried JOAH but nyx bare with me serum concealer formula is fantastic!
I might be the minority but I do like a spongetip and dont like pump concealers.

Cautionary Callouts

Know the pitfalls before they catch you off guard.
Discussion about eyeshadow primer effectiveness
I have heard good things about wnw recently.
Users sharing experiences with Wet n Wild products
Wet n’ Wild has pretty good stuff.
it did not last as long or look as good on me lol.

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