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wet n wild Photo Focus Concealer, Medium Tawny

Curated from 84 real Reddit conversations

Refreshed on: January 29, 2025

Product Image 1
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wet n wild Photo Focus Concealer, Medium Tawny

Brand: wet n wild
Price: $4
Snoop Score:
3.5
Sentiment
6.6
Popularity
8.6
Technical
0.8
Buy on Amazon for $4See All Concealer Reviews
As an Amazon Associate, I earn from qualifying purchases.

Snoop's Take

The wet n wild Photo Focus Concealer in Medium Tawny is a lightweight, high-coverage concealer designed to conceal imperfections, dark spots, and blemishes while providing a natural matte finish. Users have praised its impressive coverage and affordability, with one reviewer stating, "For the price, it's worth a try," highlighting its effectiveness compared to higher-end brands. Despite some complaints about a strong paint smell, the overall sentiment leans positively, making it a recommended choice for those seeking an affordable concealer that performs exceptionally well in its category.

Not for you? Check out our other rated Concealer

I only want something water based.

Positive Feedback

cant find wet n wild photo focus concealer (med tawny) anywhere why is it out of stock everywhere?

Negative Feedback
Product
3.5
wet n wild Photo Focus Concealer, Medium Tawny
Buy on Amazon for $4
Dark Circle Correction
5 / 10
Blemish Concealing
5 / 10
Multi-tasking Makeup
5 / 10
Quick Touch-Ups
5 / 10
See how this compares to all Concealer

What it does well!

Key strengths users can’t stop talking about.
Good full coverage and wear
“I only want something water based.”➕
“If I ever want a satiny full coverage look, this would be the stuff.”➕
“For the price, it's worth a try.”➕
“I really love it.”➕
Good full coverage
“I think we get programmed by marketing into believing that a product (especially makeup and skincare) has to be expensive to look good.”➕
“This is also my holy grail!! Only foundation i've ever actually used a full bottle of!”➕
“I love the full coverage and that it actually matches my pale skin, but an hour in of wear and it looks like cake.”➕
“The dewy version is awesome and doesn’t have the paint smell.”➕
Natural look on skin
“it just always amazes me after I try a higher end brand and then go back to Wet N Wild, the difference in how much more natural my skin looks with still having coverage.”➕
Lightweight feel
“I've since switched to their tinted hydrator instead... because it's even lighter weight and I hate the feeling of foundation.”➕
Good shade match for skin tone
“I find this concealer to match my skintone really well, but it has a slight peach undertone.”➕
Product effectiveness compared to other drugstore foundations
“This stuff works better than almost every high end foundation I’ve tried and puts them to shame.”➕
Overall love for Wet n Wild products
“i love Wet n Wild. their pressed powder is my favorite product.”➕
Affordable options for experimenting with makeup
“I enjoy their brushes as a good way to experiment with different techniques and shapes without breaking the bank.”➕
Affordable and cruelty-free products
“It's amazing what they are doing at such an affordable price.”➕
“Can’t beat it especially for the price.”➕
High performance comparable to high-end brands
“It performs just as well as my ELDW, for under $10! I'm super impressed.”➕
Improved product quality over time
“It's so affordable, so pigmented, and lasts all day.”➕
Effective for light to medium coverage
“Kinda like an “I woke up like this” look if that makes sense.”➕
“I think it could work really well for you if you just need to even out redness in your skin.”➕
Natural matte finish
“I find it to have a natural matte finish and a 10+ hour wear time.”➕
Better performance than high-end brands
“The foundation works better and looks better on me than my "sold at sephora" foundations and lasts longer.”➕
Suitable for oily skin
“I like it! Just make sure to use a brush when blending it out instead of a sponge.”➕
Effective coverage
“And all I have to say is "WOW!!!!" I'm so happy I tried it because it's actually decent!”➕
“It works so good for me, but smells like shit.”➕
“When I first opened it I was like...is this house paint?”➕
Good quality eyeshadows for the price
“The WNW Comfort Zone and Petal Pusher palettes are very pigmented, the quality is very good, and the amount of eye shadows you get is super for the price point.”➕

Where it needs some work!

Areas to watch—feedback on possible improvements.
Product frequently out of stock
“cant find wet n wild photo focus concealer (med tawny) anywhere why is it out of stock everywhere?”➕
“Their and Essence's supply is so bad in India.”➕
“Tried so many concealers but nothing suits me like this gem.”➕
“A lot of wet n wild products are not in india.”➕
Strong paint smell
“I have heard that about the smell. Did you wear it with a water based primer?”➕
“I wish it didn't smell like paint thinner.”➕
“I remember when Photofocus came out and everyone commented on the smell, as if it were really bad.”➕
“I remember returning it a few years ago because I couldn’t get past the smell.”➕

Compare On All Talked About Dimensions

Product NameImagePriceScoreCompareSee DetailsBuy Now
Milani Conceal + Perfect Longwear ConcealerMilani Conceal + Perfect Longwear Concealer$9
8.8
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ILIA True Skin Serum ConcealerILIA True Skin Serum Concealer$32
7.4
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THESAEM Cover Perfection Tip ConcealerTHESAEM Cover Perfection Tip Concealer$6
7.4
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wet n wild Mega Last Incognito Concealer, Light Honeywet n wild Mega Last Incognito Concealer, Light Honey$4
7.2
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COVERGIRL - Clean Matte ConcealerCOVERGIRL - Clean Matte Concealer$6
6.9
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wet n wild Mega Last Incognito All-Day Full Coverage Liquid Matte Concealer, Light Beigewet n wild Mega Last Incognito All-Day Full Coverage Liquid Matte Concealer, Light Beige$4
6.8
DetailsBuy
MAYBELLINE Fit Me Liquid Concealer Makeup VanillaMAYBELLINE Fit Me Liquid Concealer Makeup Vanilla$6
6.6
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Maybelline Super Stay Liquid ConcealerMaybelline Super Stay Liquid Concealer$9
6.6
DetailsBuy
REVLON Concealer Stick, PhotoReady Face Makeup 004 MediumREVLON Concealer Stick, PhotoReady Face Makeup 004 Medium$7
6.5
DetailsBuy
NYX PROFESSIONAL MAKEUP Bare With Me Concealer SerumNYX PROFESSIONAL MAKEUP Bare With Me Concealer Serum$11
6.5
DetailsBuy
Tarte Shape Tape Full-Coverage ConcealerTarte Shape Tape Full-Coverage Concealer$32
6.4
DetailsBuy
L'Oreal Paris True Match Super-Blendable ConcealerL'Oreal Paris True Match Super-Blendable Concealer$6
6.3
DetailsBuy
Catrice True Skin High Cover ConcealerCatrice True Skin High Cover Concealer$7
6.2
DetailsBuy
Maybelline Instant Age Rewind ConcealerMaybelline Instant Age Rewind Concealer$8
6.2
DetailsBuy
Maybelline New York Fit Me Liquid ConcealerMaybelline New York Fit Me Liquid Concealer$7
6.2
DetailsBuy
Physicians Formula Butter Glow Concealer Light-to-MediumPhysicians Formula Butter Glow Concealer Light-to-Medium$10
6.0
DetailsBuy
Maybelline New York Cover Stick Corrector ConcealerMaybelline New York Cover Stick Corrector Concealer$6
6.0
DetailsBuy
NYX PROFESSIONAL MAKEUP Can't Stop Won't Stop ConcealerNYX PROFESSIONAL MAKEUP Can't Stop Won't Stop Concealer$9
5.9
DetailsBuy
Rimmel London Multi-Tasker Concealer 020 FairRimmel London Multi-Tasker Concealer 020 Fair$5
5.8
DetailsBuy
Neutrogena Healthy Skin Radiant Brightening Cream ConcealerNeutrogena Healthy Skin Radiant Brightening Cream Concealer$13
5.7
DetailsBuy
COVERGIRL Smoothers Moisturizing Concealer Stick, LightCOVERGIRL Smoothers Moisturizing Concealer Stick, Light$7
5.6
DetailsBuy
IT Cosmetics Bye Bye Under Eye Full Coverage ConcealerIT Cosmetics Bye Bye Under Eye Full Coverage Concealer$14
5.6
DetailsBuy
L'Oreal Paris True Match Super-blendable ConcealerL'Oreal Paris True Match Super-blendable Concealer$7
5.6
DetailsBuy
Revolution Beauty IRL Filter Finish ConcealerRevolution Beauty IRL Filter Finish Concealer$7
5.6
DetailsBuy
No7 Lift & Luminate Triple Action Serum Concealer - LightNo7 Lift & Luminate Triple Action Serum Concealer - Light$12
5.3
DetailsBuy
Kosas Revealer Concealer - Medium Coverage MakeupKosas Revealer Concealer - Medium Coverage Makeup$32
5.1
DetailsBuy
L.A. Girl Pro Concealer, Medium BeigeL.A. Girl Pro Concealer, Medium Beige$3
5.0
DetailsBuy
e.l.f. Hydrating Camo Concealere.l.f. Hydrating Camo Concealer$7
4.9
DetailsBuy
NYX PROFESSIONAL MAKEUP Bare With Me Concealer Serum, FairNYX PROFESSIONAL MAKEUP Bare With Me Concealer Serum, Fair$11
4.5
DetailsBuy
wet n wild Photo Focus Concealer, Medium Tawnywet n wild Photo Focus Concealer, Medium Tawny$4
3.5
DetailsBuy
L.A. Girl Pro Concealer in FawnL.A. Girl Pro Concealer in Fawn$4
3.4
DetailsBuy
Neutrogena SkinClearing Blemish Concealer Face MakeupNeutrogena SkinClearing Blemish Concealer Face Makeup$10
3.2
DetailsBuy
MORPHE Filter Effect Soft Radiance Concealer - Light 4 (Warm)MORPHE Filter Effect Soft Radiance Concealer - Light 4 (Warm)$12
3.0
DetailsBuy

Core Power Plays

The specs and strengths that make it shine.
Perception of drugstore makeup quality
“Drugstore makeup has come a long way since I was a teenager and it was all I could afford.”➕
Undertone differences in Wet n Wild foundations
“Can someone tell me the undertone differences in the Wet n Wild photo focus foundation Ivory shades?”➕
“the bottles say the undertones on there underneath the shade name.”➕
“Tbh all the first 5 shades looked pretty much the same.”➕
“[Conversion chart MAC to Wet N Wild Photofocus]”➕

Buyer’s Cheat Sheet

What to check before you click ‘Add to Cart.’
Discussion of alternatives to wet n wild concealers
“nyx bare with me concealer serum doesn’t crease much on me.”➕
“You only need the tiniest amount too.”➕
“Wet n wild incognito concealer.”➕
“nyx bare with me concealer and joah eye serum concealer are amazing!”➕
Discussion about concealer alternatives
“Maybelline fit me concealer in the shade honey.”➕
“Yes I have that shade and it is almost similar to Medium Tawny”➕
Discussion about the hype around Wet N Wild brushes
“They're just so affordable, I want them to be amazing!”➕

Cautionary Callouts

Know the pitfalls before they catch you off guard.
Nostalgia for using makeup during tough times
“Or tell me you grew up broke without telling me you grew up broke 😂”➕
“This stuff had me crusty asf in middle school.”➕
Discussion about returning to wet n wild products
“I stopped using it a while back in favor of more expensive stuff and decided I wanted to go back to it.”➕
General discussion on makeup product comparisons
“I have heard good things about wnw recently.”➕
Comparison with other brands
“Wet n wild photo focus foundation and concealer? Does anybody recommend these?”➕
Comparison to Tarte Shape Tape
“The W&W photo focus concealer is a dupe for Tarte shape tape.”➕

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